WOWfactor, powered by Merwyn®, is a report that measures a concept’s persuasiveness and delivers results in two critical areas, a HIGHLY ACCURATE statistical percentage chance for success and an 80%+ accurate first-year revenue projections. Merwyn® is the most credible and time-tested technology available and is used by most Fortune 500 companies for go/no-go decisions on new innovations. Client's simply answer a series of input questions and work with Innovate2Grow Experts to create a powerful marketing message that delivers the most reliable results. WOWfactor was created for entrepreneurs, investors, and inventors looking for a reliable assessment of any idea.

"What the Merwyn report experience through Lisa and Richard has done for us is actually immeasurable. Our results came back more favorably than we could have ever imagined and the resulting confidence has now made us unshakeable in our quest to get to market. We feel it, our investors feel it and so does everyone we share our story with! Without that validation, I'm not sure where we'd be right now but I do know that had it gone the other way for us we'd have saved ourselves a great deal of anxiety, time, money and investors money.

If you have an idea or concept you're thinking about venturing out on, NOW is the time to invest in the Merwyn report because it will give you the confidence you need to fiercely move forward or, to let that one go and keep nurturing that brilliance inside of you for the 'next' idea and then repeat the process with Merwyn. You absolutely cannot afford not to because Merwyn will tell you, with great accuracy, if the world actually wants what you have."
Tracy David, CEO
Little Acorns Shave Co.

Introducing Merwyn Truth Teller®

Powered by:

A Highly Accurate Predictive Tool For Projecting 5 Year Success and First-Year Sales.

When Merwyn® Technology was first introduced, Fortune magazine acclaimed it as “one of the most promising new technologies in America”. Today, it is used by more Fortune 500 companies and entrepreneurs than any other quantitative research decision-making tool to make "Go/No-Go" decisions on innovations.  Merwyn's® quantitative analytics provide a highly accurate assessment of an idea's percent chances for long-term success and an 80% accurate year one sales estimate! 

The technology was developed over a period of six years and cost $20M by Doug Hall and his knowledgeable Ph.D. team at Eureka Ranch. They successfully identified the 4 critical communication elements that are statistically correlated to marketplace success over five years. These findings have been consistently proven and verified by real-world research. The Merwyn® Truth Teller reporting costs about 75% less than other alternatives like BASES II, is produced in days vs. months, and is proven to be every bit as accurate. 

Fortune magazine acclaimed Merwyn Technology as “one of the most promising new technologies to emerge.”

Time Tested!

Two Statistically Accurate Crucial Data Points

Software powered by Artificial Wisdom Technology

  • Up to 77 customer pitch communication purchase dimensions evaluated and benchmarked relative to a database of over 1.2 million data points.
  • Value Dimensions include hard (e.g., price) and soft (e.g., emotional) perception

Fuzzy Logic (UC-Berkley) allows for soft perceptions to be quantified as degrees of grey instead of black and white.

Two Examples of Real World Validations

1. 900 Products evaluated five years after their introduction. 34% of products still sold five years later.

Merwyn predicted 33.5% would last five years – 98.5% accurate.

2. Citibank tested 24 direct mail pieces to evaluate response rates.

Merwyn was 90% accurate predicting which pieces would have the highest response rate.

What's Included:

1. First-Year Sales Projections

Large companies know that the 80% accurate year one sales estimate that comes from a Merwyn® Truth Teller report is so reliable that it is included in formal go-to-market recommendations. It becomes the basis for year one budgeting and financial analysis for the Fortune 500 companies that use a stage-gate innovation process. For a concept to move into actual product development, it is often required to show that it can achieve the necessary year one sales. Merwyn® Truth Teller is used to determine whether it has achieved that goal or not and make go/no-go decisions on major innovation projects!

2. Highly Effective & Powerful Marketing Message

For at least the last 56 years 75% - 80% of innovations failed. Most failed 18 - 24 months after their introduction because sales and profits did not justify continuing to sell the product.

The primary reason innovations fail is they are not better enough than their direct/indirect competition to get competitive users to switch to the innovative product. Innovators consistently underestimate how very, very difficult it is to get competitive customers to switch. This is especially true for loyal core competitive users who often represent 80% of competitive volume.

Switching enough competitive users to succeed requires that innovations deliver HIGHLY MEANINGFUL BENEFITS that add up to being DRAMATICALLY BETTER than competitors.

The Innovate2Grow Experts team has been responsible for more than. 25,000 products working with Fortune 500 companies and KNOWS how to create powerful marketing messages that demonstrate the value gets customers to make the switch!

With your WOWfactor Report, you will receive a powerful and Marketing Message that includes four critical communication elements to optimize its persuasiveness.  This is critical, along with your questionnaire inputs to determine your potential for success score. It must include the 4 following elements clearly and effectively. We've used Bounty paper towel advertising to demonstrate a highly proven Marketing Message that helped the brand and maintain their leadership in a billion-dollar category.

3. Get Your WOWfactor!

While there is no crystal ball to tell us if we will be successful, when you combine your professionally written Marketing Message and data inputs, Merwyn® is the most affordable, HIGHLY ACCURATE tool to predict your 5-year success potential and first-year sales! Until now this brilliant technology has been readily used by large companies but cost prohibitive and unavailable for small businesses, start-ups, and independent inventors. Innovate2Grow Experts is pleased to now make this incredible technology and powerful marketing message available at an affordable rate to help innovators across the globe mitigate their risks and launch successfully!

You will receive a statistically accurate WOWfactor score that measures the persuasiveness of your marketing message and confidently know your chances for success and first-year gross revenue projections.

  1. Customer Problem: communicate the problem your product seeks to solve.  Be concise, clear, and specific.
    •  “When you have a spill anywhere in the house, you want to quickly and easily wipe up the spill."
  2. Customer Benefit: what you are promising that your product does to solve the customer problem.
    •  “Bounty paper towels are the quicker picker upper."
  3. Reason to Believe: a statement about why the customer should believe that your product can deliver the promised Customer Benefit.
    •  The advertising shows a side-by-side comparison of Bounty and a competitive product absorbing liquid with Bounty doing it faster and more completely.
  4. How You Are Better: how your Customer Benefit and/or Reason to Believe is better than some/most/all of the competitive alternatives customers have. Be specific and clear.
    •  The side-by-side comparison clearly demonstrates Bounty is measurably and visibly faster than the competition at absorbing spills.

Four Critical Elements for a Powerful Marketing Message


Get Started with this FREE Merwyn Truth Teller Assessment

This short quiz is a risk-free way to learn the types of questions you must be ready to answer for Merwyn. To receive authentic and qualified results you can rely on REQUIRES accurate information inputs. Find out immediately if your ready and qualified for Merwyn Truth Teller and your WOWfactor. Upon completion, you will be immediately redirected for more information based on your results. Good Luck!