If you go back to the very beginning of the Swiffer idea, you discover a creative session facilitated by our Senior Expert Kari McNamara. Seeing big idea possibilities from end user research is something we specialize in. We often see insights internal people do not. The truth is that the combination of internal and external expertise combining their best thinking consistently produces breakthrough ideas.
You can listen to Kari’s personal story of how all this happened by listening to the episode of the Innovation Best Practices podcast below