Help! We’re Stuck
SCENARIO: “We have several ideas that we think are potential big ideas. Each idea has its own strong and important supporters. The continuous debate makes it very difficult for us to agree on priorities and move forward.”
OUR PROMISE: In 75 days or less, you will have your big idea (as big as it possibly can be while keeping it real). It is also possible that there are multiple ideas worthy of development, but you will have a clear set of priorities based on sound business principles. The conclusion will be supported with quantitative
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Idea Development and Quantitative Research: A quick optimization of what your currently have supported with research for key diagnostics. Move through rapid iterations using Rapid Research.
Ideas Finalized with Final Research: Possible use of additional external experts. Research provides a year one revenue estimate and ideas chances for long term success.
Recommendations: Capabilities needed and sources, strategic fit, and possible need for business model innovation.
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Powerful Stimulus Inspires More and Bigger Ideas.
SCENARIO: You are planning an internal creative session. You want to get the most ideas of the people in your group/team. You know that visuals can stir the imagination and produce many, bigger ideas.
OUR PROMISE: In 20 days or less, we listen to you and learn what your needs are And develop a portfolio of customized stimulus, especially the kinds and sources of your needed ideas.
With what learn from you, we quickly develop various forms of stimulus you can share that will inspire a far larger quantity and quality of ideas. While most of the forms include information and unexpected visuals in a PowerPoint format, we also find and share other forms of stimulus that can include products from around the world.
Stop Talking. Choose the Best and Move Forward….Now!
SCENARIO: “Many people believe in the idea but we just cannot find a way to get research to confirm that we have the big idea we think we have. This lack of supporting research makes it difficult to move the idea forward to the marketplace.”
OUR PROMISE: In 60 days or less, you will definitively know if research supports your current idea. In addition to optimizing the current idea, we will develop and test via quantitative research variations of the idea, some of which will probably be bigger than the current idea.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Ideas Optimized and Researched: a quick optimization of your best ideas today. We move through several iterations using Rapid Research. We have worked on more idea development projects than any other company and use trusted proprietary research methods.
Concepts Finalized with Final Research: Possible use of additional external experts. Research provides year one revenue estimate and ideas chances for long term success.
Recommendations: Capabilities needed and sources, strategic fit, and possible need for business model innovation.
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Got Ideas? We Will Make Them Stronger – Increasing Your Chances for Success!
SCENARIO: Anywhere from recently to the distant past, you have developed ideas around a potentially promising innovation project/projects. You know they are good ideas. You also know that they could be a lot better ideas.
OUR PROMISE: In 30 days or less, you will have 15 – 40 of your ideas made much stronger, which significantly increases their chances for long-term success.
We start by working with you to explore opportunities to add additional dimensions to existing ideas and to possibly combine existing ideas into much bigger ideas.
We then turn to optimizing the possibilities for these ideas by having professional concept writers who know innovation and marketing create the best possible expression of your ideas in concept statements.
Where appropriate, we can conduct quantitative Merwyn Technology research on your most promising ideas. This research will give you a highly reliable estimate of each ideas chances for long-term success and with a Year One sales estimate when this is needed.
IDEA BURSTING! Fast And Efficient Idea Generation For Virtually Any Need.
SCENARIO: You have some reason to believe that a new insight or perspective could lead to a very promising innovation opportunity. You would like to very quickly develop a range of ideas that will suggest the dimensions of its potential.
OUR PROMISE: In 30 days or less, you will have 25 – 40+ ideas fully exploring the dimensions of the possible opportunity.
We very quickly organize a powerful creative session including both internal and external experts, including Professional Inventors from Innovate2Grow Experts.
We access the existing insights. We develop the stimulus necessary to inspire highly creative solutions.
We facilitate a one day creative session to develop the ideas that define the range of possibilities for your opportunity.
The 25-40+ of the most promising ideas are developed into professionally written research ready concepts.
How Can We Make This Idea Profitable?
SCENARIO: “Everyone agrees that we have a big idea but we just can’t figure out how to make money with it. The margins appear to be significantly lower than any of our other main businesses that make the investment payout problematic.”
OUR PROMISE: In 75 days or less, you will have two best possible scenarios. First, the idea will be optimized for profitability AND customer appeal….you can have it all. Second, you will have an alternative business model that will probably produce an even bigger idea.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Rapid exploratory of design, materials, and functionality alternatives, probably with the assistance of additional external experts. In parallel, explore an expanded core idea providing opportunities for a new business/profit model.
Concepts Finalized with Final Research: Research provides year one revenue estimate and ideas chances for long term success.
Recommendations: Capabilities needed and sources plus strategic fit.
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Need A Strong Competitive Response NOW!
SCENARIO: “A competitor has announced a major initiative that we believe could be a serious threat to our business. We have some ideas but we are having challenges getting them to market as quickly as we need to. To blunt their efforts, we need to be in the market about twice as fast as it normally takes us.”
OUR PROMISE: In 60 days or less, you will have a portfolio of major competitive response product ideas ranging from ones that you can execute in the next 6–12 months to ones that can be executed in the next 12–24 months. All of the major ideas will be supported with quantitative research reporting the year one revenue estimate and the chances of long-term success for each idea. i2Ge’s provides an $100,000 unconditional guarantee of results.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify the internal and external experts for a 2–3 day creative session utilizing i2Ge’s unique, dynamic inventing process that produces 12X more ideas and brainstorming.
Concepts Finalized with Final Research: Research provides year one revenue estimate and ideas chances for long term success.
Recommendations: Capabilities needed and sources plus strategic fit.
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Frustration! How Do We Make This Big Idea Happen?
SCENARIO: “We have an idea that we think might be a big idea. The challenges we face are that we do not have the in-house capabilities for some critical elements of the idea. This makes it difficult to assess the financial viability of the idea. The result is a festering frustration.”
OUR PROMISE: In 60 days or less, you will have a detailed plan of viable options to engage the necessary capabilities to bring your big idea to life. The plan will be specific enough to provide financial perspective good enough to assess the financial liability the idea.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify options for improving the idea that would actually make it a bigger idea while making it easier to access the required development capabilities. Support these options with research.
For the existing idea, conduct a global search of available capabilities. Utilize world-class external expertise to assist the search.
Recommendations: Capabilities options and priorities along with financial perspective for both the original idea and potential alternative ideas.
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WANTED…..Process and System Sustainable Advantages.
SCENARIO: “Our biggest innovation need does not have much to do with products and services. We have a major need to make our processes and systems much more relevant to our needs today and even to create processes and systems that can be a competitive advantage for us. ”
OUR PROMISE: In 60 days or less, you will have a detailed plan of viable options to have new processes and systems capable of providing you a sustainable competitive advantage. We will also provide sources for new capabilities capable of quickly and efficiently developing these advantages.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify options for improving current processes and systems by accessing best practices. Having identified the options we will recommend which ones are a best fit for you and how to tailor them to the unique conditions and needs in your business.
Recommendations: We will recommend specific processes and systems that are a dramatic improvement on current ones and provide sustainable competitive advantages.
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Got New Technology….Now We Need A Product
SCENARIO: “Our R&D group has invested a few years and a lot of money in developing a new technology they are excited about. It is unclear to us how to best use it in products our customers would love. ”
OUR PROMISE: In 60 days or less, you will have a portfolio of product ideas and other possible revenue generating ideas for the technology. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
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Click here to request a FREE consultation
Expand Into New Business Segments and Categories
SCENARIO: “We feel our major businesses have entered a mature stage and that we need to enter some new businesses. We think entering adjacent categories (like coffee creamers entering the coffee business) would make the best sense. To do that we feel we need a product that is significantly better than the best existing products in that segment. ”
OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas enabling you to enter a new segment/category. The major ideas will need to be significantly better than the best products currently in the segment/category. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
Want to Learn More?
Click here to request a FREE consultation
Fill the Innovation Pipeline For 3-5 Years
SCENARIO: “Our innovation pipeline is at an historical low. In addition, we have read that an innovation pipeline should have about 70% ideas to improve the core business, about 20% of ideas that could help us enter adjacent categories, and 10% of ideas that would be entirely new businesses. All of this seems overwhelming and we are unclear about how to do this and even if it’s the right thing to do for us. ”
OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas capable of providing you 3–5 years of innovation growth. These ideas will include maintaining core business vitality, entering a new segment, and a “new to the world” product Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
Want to Learn More?
Click here to request a FREE consultation
What Innovation Best Practices Are Right for Us?
SCENARIO: “There are many relatively new developments regarding innovation capabilities and it’s unclear to us whether these are right for us. If they are right for us, how do we optimize their contributions to our business? I am talking about things like open innovation networks, rapid prototyping, and whether innovation should be managed as a separate organizational unit or embedded in existing businesses.”
OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices. Working collaboratively we will choose which ones are right for your business and culture and then tailor them to fit your unique needs and conditions.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Conduct a 1-2 day working session to 1) learn about today’s best innovation practices, 2) select those that are most appropriate to your needs, and 3) tailor those practices your unique needs and conditions.
Where appropriate, develop a training program for skill and knowledge development with an appropriate business segments.
Want to Learn More?
Click here to request a FREE consultation
I Want Faster Innovation, More Success, a Full Innovation Pipeline, and Lower Innovation Cost
SCENARIO: “I want it all in my innovation program. Compared to my current program I want: 1) to get to market faster, 2) to have much higher success rates with the products going to market, 3) I want a consistently full innovation pipeline that includes ideas to strengthen our core businesses, enter adjacent categories and develop some new the world ideas, and 4) I want to also get to market with significantly less cost been it currently takes.”
OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices. Working collaboratively we will choose which ones are right for your business and culture and then tailor them to fit your unique needs and conditions.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Conduct a 2–3 day working session to 1) learn about today’s best innovation practices, 2) select those that are most appropriate to your needs, and 3) tailor those practices your unique needs and conditions.
Where appropriate, develop a training program for skill and knowledge development with an appropriate business segments.
Want to Learn More?
Click here to request a FREE consultation
Reignite Revenue Growth From a Mature Brand Through Innovation
SCENARIO: “A significant portion of our business is made up of leading brands in mature categories. Is there any way that innovation can return significant growth to these categories and brands? Is there a brand architecture that could significantly increase revenues?”
OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas enabling you to generate increased revenue from a mature brand with ideas that may include entering a new segment/category. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
Want to Learn More?
Click here to request a FREE consultation
Very Quickly Save a Brand In Distress With Innovative Ideas for the Next 6-18 Months
SCENARIO: “We have just experienced a major retailer dropping one of our major brands (for example, Walmart or Lowe’s). How can we quickly reinvent the business to save a brand that has been vital for many years?”
OUR PROMISE: In 60-75 days, you will have a portfolio of product idea. These will be capable of generating increased revenue from innovative product ideas in 6-18 months. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
Want to Learn More?
Click here to request a FREE consultation
Improve Commodity Brand Margins Through Innovation
SCENARIO: “We have a business that competes in a largely commodity category. Over the years price competition has steadily reduced margins. Can innovation produce a better business model that can return financial health to this business?”
OUR PROMISE: In 60-75 days, you will have a portfolio of innovative product ideas enabling you to generate increased revenue at higher margins for a commodity These ideas will be capable of being in the market in 6-24 months. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
Want to Learn More?
Click here to request a FREE consultation
How Do We Consistently Internally Develop Bigger Ideas……Especially Breakthrough Ideas?
SCENARIO:“We just do not seem to be a very creative organization. We keep coming up with the same rather small ideas. How can we create a consistent big idea capability? ”
OUR PROMISE: In 60 days or less, you will have a deep understanding of today’s best innovation practices. Working collaboratively we will choose which ones are right for your business and culture and then tailor them to fit your unique needs and conditions.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Conduct a 2–3 day working session to 1) learn about today’s best innovation practices, including a creative process that produces 12X more idea than brainstorming, 2) select those that are most appropriate to your needs, and 3) tailor those practices your unique needs and conditions.
Where appropriate, develop a training program for skill and knowledge development with an appropriate business segments.
Want to Learn More?
PClick here to request a FREE consultation
How Do We Professionally Write Better Product Idea Concepts for Testing?
SCENARIO: “We have lots of ideas, but we just don’t feel we are good at converting ideas into concepts that do the ideas justice. Is there a way that we can quickly learn about how to consistently utilize proven principles to create concepts that optimize and ideas chances for success?”
OUR PROMISE: In 60 days or less, you will of a deep understanding of today’s best innovation practices as they relate to writing fully optimized, professional idea concepts for testing…..while keeping them REAL. We will provide you with a broadly accepted methodology and research to support the methods. We will provide the opportunity to test “before” and “after” concepts to demonstrate the validity of the methods.
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Conduct a 1-2 day working session to 1) learn about today’s best innovation practices, 2) concept writing best practices, and 3) research to confirm the better results.
Where appropriate, develop a training program for skill and knowledge development with an appropriate business segments.
Want to Learn More?
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Blue Sage Creative Graphic Design to Sell More & Make More!
Blue Sage Creative is an innovative graphic design company with multiple competitive advantages in the areas that are most important to you.
First, the core group of graphic designers have more than 100 years of successful experience delivering solutions designed to sell more and make more. Second, the area is the Blue Sage Creative 100% promise for graphic design – 100% of projects on time and 100% of projects on budget. Third, compared to an internal graphic design capability or a traditional external graphic design company, there is the Blue Sage Creative 25% – 35% graphic design savings.