SITUATION: “A significant portion of our business is made up of leading brands in mature categories. Is there any way that innovation can return significant growth to these categories and brands? Is there a brand architecture that could significantly increase revenues?”
OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas enabling you to generate increased revenue from a mature brand with ideas that may include entering a new segment/category. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
OUR DELIVERY OF RESULTS
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
OUR PRICE: $225,000-$260,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed in some experts can be very costly.