P247 Innovation Today Less Problem Solving More Adding Value

Historically the primary inspiration for innovation has been problem-solving. If we can only solve a problem the customer has with our product, that innovation will build her business. To be clear, solving problems is still a productive innovation area. But over the last couple of decades, a new innovation focus has produced far bigger and more successful innovations then problem-solving could ever have done in those businesses. Learn from case studies and the conditions that are right for this new kind of innovation focus.