P19 Case Study-P&G Cleans Up in Cleaning with Kari McNamara

Procter & Gamble has very high standards and in this environment innovation superstar Kari McNamara led a creative session that produced a new $1 billion business. Again, the insights she shares are the ones that you can use in your business today. This podcast provides proven insights on how to get the most ideas out of any creative idea generating session. This includes how Quantum Idea Generation integrates into this process.