Richard Haasnoot shares the i2Ge Nestle story:
Problem: Make a major food product much more convenient to prepare and cook.
The Innovate2Grow Experts Process:
Quantum Idea Generation 2.0: Brought world-class external experts from Cornell, Penn State, and Ohio State into the creative session. They worked collaboratively with the company’s best internal experts and the Innovate2Grow Experts team.
Objective Met: Developed multiple solutions by noon the first day. Significantly exceeded client needs and expectations during the balance of the creative session. Identified three highly viable solutions.
Execution: All the research experts shared current, cutting-edge research that was not known to the broader world at the time, but was to be published soon.
Client’s Results Summary: What two previous well-known innovation consulting companies could not solve, was solved by Innovate2Grow Experts in just half a day.