Thank you for taking the free preliminary quiz to help define your WOWfactor, powered by Merwyn Truth Teller (MTT). We offer this quiz to qualify your readiness for the MTT quantitative research powered by Merwyn Technology. It is an aid to help you avoid making a poor investment at this critical go/no-go stage and move forward with confidence. 

Most innovators underestimate how challenging it is to create solutions that are meaningful enough to get users to make a switch from their current solution. It requires enough HIGHLY MEANINGFUL BENEFITS that add up to being DRAMATICALLY BETTER than all the competition. To receive the highest MTT scores with the most probability for success, you must demonstrate you have achieved that. We only recommend MTT quantitative research when you’re innovation is significantly better than your competition.

What Is Measured


It is necessary to have important data inputs. For example:

  • The number of people in the United States who use a product/service like yours
  • Independent customer insights that prove your potential customers see that your solution delivers unique and highly valuable benefits. 

When these conditions exist, MTT is a great investment in reliable research that will help move your innovation to the next level.


When we combine your input answers with a professionally drafted Marketing Message your score is optimized for the most accurate results. 

How Persuasive Your Marketing message is Compared to All Tested Ideas

When your score results demonstrate you have met the criteria for a high enough potential for success, you can confidently invest in your WOWfactor report. This will be a powerful tool for developing your business model, communicating with potential investors and give you the peace of mind you're moving forward wisely with your business. You will know your chances for long-term success and have a statistically accurate year one sales estimate.

The majority of our respondents are not ready based on their results, however, your answers suggest that you have a reasonable understanding of your innovative solution and are a GOOD CANDIDATE for the benefits of MTT.

Get Started Now!

Next Steps

(typically completed in 10-14 days)

1.  Complete Input Questionaire (30+ min. to complete)

  • A list of multiple choice and fill in the blank questions about your innovation, market, and customers.

2.  Review Answers and Marketing Message Meeting

  • Review your answers to qualify all your inputs for the most realistic results and answer any questions you may have.
  • Assist you in creating an optimized marketing concept statement. With 20 years of experience working with Fortune 500 and entrepreneur/startup clients, we will help you expertly define your written concept.
  • Collect payment. WOWfactor reports normally run $6,000 - $8,000 depending on the scope of work needed by our Fortune 500 clients. However, we have worked hard to streamline the process and make it as simple as possible without compromising the integrity of the results for entrepreneurs and inventors working on a small budget. We are very pleased to make all this available to you at the flat rate of only $5600 and provide follow-up reports for only $500 should you discover ways to improve it following your first report discussion. If you would like to discuss this or need more information, please don't hesitate to CONTACT US.

3.  Run Report

  • Following the optimization meeting, we will submit the information to Merwyn Truth Teller  (an independent research company). Results usually take 7 – 10 days.

4.  Review Results Meeting

  • Finally, when we have received the results, we will schedule a final online meeting to explain the results and provide you with any additional recommendations.

What's Included in your Report: