Merwyn Input Questionaire

Merwyn Input Form

Name*
First Last
Email*
Phone*
1. My innovation is a...*
- Product
- Service
- Product & Service
2. What is the name of your innovation? This will also be your report's title.*
3. What makes your innovation great? Create a one-sentence headline.*
4. Customer PROBLEM: What customer problem or wish does this innovation solve*
5. Benefit PROMISE: Make a specific or numeric promise to solve the customer problem*
6. Product/Service PROOF: What is innovative & what makes it meaningfully unique versus all others*
7. If someone did not buy your innovation what is their best alternative for realizing the same end benefit?*
8. Compared to what other companies offer, what SPECIFICALLY makes your innovation unique?*
9. How NEW & DIFFERENT would the average customer perceive your offering to be?*
- WOW New & Different - Front Page News - a true and genuine breakthrough
- EXTREMELY New & Different - A difference so significant it would be worth paying more for
- MEANINGFULLY New & Different - A noticeable, measurable improvement
- INCREMENTALLY New & Different - A good incremental improvement
- SOMEWHAT New & Different - A difference for the sake of being different
10. The BENEFIT ADVANTAGE I'm promising is...*
- REVOLUTIONARY Innovation Satisfies a Major customer/consumer problem or enables the creation of a whole new industry. Final Decision Makers will consider this innovation in the top 2% of all ideas they've ever seen in the industry.
- MAJOR IMPACT Innovation Dramatically, Measurably enhances a product/service's superiority in an existing category. Final Decision Makers will consider this innovation in the top 25% of all ideas they've ever seen in the industry.
- ABOVE AVERAGE IMPACT Innovation The invention creates a significant incremental impact in an existing product or service. Final Decision Makers will consider this innovation in the top 40% of all ideas they've ever seen in the industry.
- AVERAGE IMPACT Innovation This invention improves existing product or service. Final Decision Makers will consider this innovation to be average relative to the ideas they've seen in the industry.
- NEW APPROACH Innovation The invention offers a different way of accomplishing a benefit similar to what is offered by others.
11. What is the unit price and the total amount for the most commonly purchased unit of your product or service.*
12. Compared to what other companies offer my offering will be seen as a good price and good value because...*
13. Would customers initially perceive the PRICE of your offering to be...?*
- WOW PRICE - Something to boast to friends about
- Excellent PRICE - Worth going out of your way for
- Very Good PRICE - Better value than what's available today
- Fair PRICE - Fair and reasonable
- Poor PRICE - Something to complain about
14. How do you feel a customer will perceive the VALUE received for the price?*
- WOW Value for the Money Final Decision Makers will consider this an absolute NO BRAINER to purchase because what they receive relative to what it costs is an INCREDIBLE improvement versus what others offer
- DRAMATIC Value for the money Final Decision Makers will be excited about purchasing as the offering dramatically improves the value received versus the price paid.
- ABOVE AVERAGE Value for the Money Final Decision Makers will recognize this innovation as offering tangibly better value for the money versus other offerings.
- AIR & REASONABLE Value for the Money Final Decision Makers will feel this innovation offers a fair and reasonable value relative to the price charged.
- BELOW AVERAGE Value for the Money It's possible that Final Decision Makers will not initially see this as a very good Value for the Money.
15. Is your innovation primarily directed toward: (Check all that apply...)*
- Consumers Innovations for personal use
- Industrial/Business-to-Business Innovations for business use
- Medical Innovations used for medical purposes
16. What country or region will this be marketed in?*
- USA
- Canada
- United Kingdom
17. Who is the final decision maker for whether or not to purchase your innovation?*
18. Does your innovation feature a brand name or company name that is well known by at least 50% of all final decision makers?*
19. Would final decision makers consider your brand/company to be one of the two most respected in the Industry?*
20. What percentage of the most likely number of final decision makers have purchased another product or service with the brand name or company name featured on this innovation in the past 12 months?*
- Don't know
- 10% or less
Estimate the true percentage (if greater then 10%):
21a. The Number of Final Decision Makers: Total number of potential customers who could possibly purchase your offering.
Conservative Estimate: 1 in 5 chance the actual number is less than: Most Likely Estimate of Number of Final Decision Makers: Aggressive Estimate 1 in 5 chance the actual number is greater than:
21b. Logic and Assumptions:*
22a. Marketing Support: The percentage of final decision makers who will be aware of my product and able to purchase. First choose 3 to show on the report. Then select the one option that best reflects your current plan at this time.*
- Word of Mouth Marketing Assumes 3% Awareness and 5% Distribution.
- Small Marketing Assumes 10% Awareness and 20% Distribution.
- Medium Marketing Assumes 25% Awareness and 50% Distribution.
- Large Marketing Assumes 45% Awareness and 75% Distribution.
- Mega or Niche Marketing Assumes 70% Awareness and 90% Distribution.
22b. Select the one option that best reflects your current plan at this time.*
- Word of Mouth Marketing Assumes 3% Awareness and 5% Distribution.
- Small Marketing Assumes 10% Awareness and 20% Distribution.
- Medium Marketing Assumes 25% Awareness and 50% Distribution.
- Large Marketing Assumes 45% Awareness and 75% Distribution.
- Mega or Niche Marketing Assumes 70% Awareness and 90% Distribution.
Revenue per First Purchase = Unit Price X Number of Units Purchased by a Final Decision Maker at time of first purchase
Conservative Estimate 1 in 5 chance the actual number is less than: Most Likely Estimate of Revenue per First Purchase: Aggressive Estimate 1 in 5 chance the actual number is greater than:
23b. Logic and Assumptions:
24. After purchasing will any Final Decision Makers repurchase within one year?*
25a. Repeat Rate: Out of all the final decision makers who made the first purchase, what percent will make an additional purchase within a year?
Conservative Estimate 1 in 5 chance the actual number is less than: (%) Most Likely Estimate of Repeat Rate (%) Aggressive Estimate 1 in 5 chance the actual number is greater than: (%)
25b. Logic & Assumptions
26a. Repeat Purchase Revenue: When a final decision maker makes a repeat purchase, on average how much will one of them spend?
Conservative Estimate 1 in 5 chance the actual number is less than: Most Likely Estimate of Number of Repeat Purchases Aggressive Estimate 1 in 5 chance the actual number is greater than:
26b. Logic & Assumptions
27a. The number of Repeat Purchases: The final decision makers who do repeat purchase, how many times will they make a repurchase within a year?
Conservative Estimate 1 in 5 chance the actual number is less than: Most Likely Estimate of Number of Repeat Purchases Aggressive Estimate 1 in 5 chance the actual number is greater than:
27b. Logic & Assumptions
28. Innovation Status: This text displays on the report in a status box. We recommend describing your current development status, proprietary protection status, current death threats that could kill this project, and what you are looking for or need help with to move this innovation forward. (optional)
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Conservative Estimate: 1 in 5 chance the actual number is less than:	Most Likely Estimate of Number of Final Decision Makers:	Aggressive Estimate 1 in 5 chance the actual number is greater than:

Conservative Estimate 1 in 5 chance the actual number is less than:	Most Likely Estimate of Revenue per First Purchase:	Aggressive Estimate 1 in 5 chance the actual number is greater than:

Conservative Estimate 1 in 5 chance the actual number is less than: (%)	Most Likely Estimate of Repeat Rate (%)	Aggressive Estimate 1 in 5 chance the actual number is greater than: (%)

Conservative Estimate 1 in 5 chance the actual number is less than:	Most Likely Estimate of Number of Repeat Purchases	Aggressive Estimate 1 in 5 chance the actual number is greater than: