Richard HaasnootHead Coach and Master Inventor
Senior Leader and Executive of Sales & Marketing for Procter & Gamble for 16 years and Vice President of Marketing at the E&J Gallo Winery for 10 years. Professor and Teaching Executive in Residence at At Arizona State University School of Management for 6 years.
Laurie PetersonClient Relations Expert
Laurie Peterson is a Consumer Products marketing and sales professional with over 15 years of experience with Fortune 100 companies. Most recently, she led a division of Shell Oil Company, increasing market share across multiple channels resulting in multi-million dollar sales growth 5 years in a row. Her strengths include product management & development; from ideation through product launch. She has strong experience in change management associated with rapid growth and emerging businesses. Laurie’s teams have won Vendor of the Year from Target, Wal-Mart and AutoZone. Laurie received her MBA from California Lutheran University and lives in California with her family.
Richard (Rich) BooneSenior Expert Researcher
Rich served as Worldwide Director of Consumer Research for the E & J Gallo Winery until his retirement in October 2005. Prior to that, he was a researcher at Procter & Gamble. He has over 30 years as an experienced quantitative and qualitative researcher. Since that time, he has been engaged in multiple projects and longitudinal consulting roles for domestic and international clients – both within and beyond the wine industry. He also continues to be a featured speaker at wine industry events and blogs about wine for the Sacramento Bee. In addition to his strategic consulting roles, Rich is a principal in the Solomon Wine Company, a small winery with a focus on category innovations and new wine discoveries with grapes from the Sierra Foothills.