Improve Commodity Brand Margins 
Through Innovation

SITUATION: “We have a business that competes in a largely commodity category. Over the years price competition has steadily reduced margins. Can innovation produce a better business model that can return financial health to this business?”

OUR PROMISE: In 60-75 days, you will have a portfolio of innovative product ideas enabling you to generate increased revenue at higher margins for a commodity These ideas will be capable of being in the market in 6-24 months. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.


Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.

Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.

After the session optimize the ideas and conduct quantitative research.

Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).

OUR PRICE: $220,000-$240,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed in some experts can be very costly.

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