Problem: Google is a proud and successful company with many smart people. They tend to meet most of their needs internally. When it came to conducting decision-making quality quantitative research they contracted with our team that has the extensive track record of successfully using research to make better decisions, especially to guide an innovation strategy.

The Innovate2Grow Experts Process:

Major decisions required much deeper understandings of the end user experience on an international basis. Our research team developed an introductory video, pilot study, and decision making quality research. In turn, this research was used to sell major new international OEMs and guide their overall innovation strategy.