Problem: The beginning of this project was daunting.  The senior executive on the brand indicated that she thought there were no more big ideas to be discovered on the brand.

The Innovate2Grow Experts Process:

Our Senior Expert Kari McNamara looked at Gatorade research that had existed for a long time and saw new insights others has missed and not appreciated. She saw that there were really three different kinds of usage occasions in sports: practice, game day and replenishment.  Each occasion needed its own customized product leading to the G Series idea that emerged in a creative session that she facilitated.

To learn from Kari’s first hand account listen to the Innovation Best Practices podcast below.

More episodes of the podcast are avaiable here.