SITUATION: “Our innovation pipeline is at an historical low. In addition, we have read that an innovation pipeline should have about 70% ideas to improve the core business, about 20% of ideas that could help us enter adjacent categories, and 10% of ideas that would be entirely new businesses. All of this seems overwhelming and we are unclear about how to do this and even if it’s the right thing to do for us. ”
OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas capable of providing you 3–5 years of innovation growth. These ideas will include maintaining core business vitality, entering a new segment, and a “new to the world” product Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.
OUR DELIVERY OF RESULTS
Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.
Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.
After the session optimize the ideas and conduct quantitative research.
Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).
OUR PRICE: $265,000-$300,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed in some experts can be very costly.