Expand Into New 
Business Segments and Categories

SITUATION: “We feel our major businesses have entered a mature stage and that we need to enter some new businesses. We think entering adjacent categories (like coffee creamers entering the coffee business) would make the best sense. To do that we feel we need a product that is significantly better than the best existing products in that segment. ”

OUR PROMISE: In 60-75 days, you will have a portfolio of product ideas enabling you to enter a new segment/category. The major ideas will need to be significantly better than the best products currently in the segment/category. Each of these ideas will be supported with research providing a year 1 revenue estimate and the chances for long-term success.


Deep Dive by our experts into all you know….fresh, deeply experienced eyes always see new, major insights.

Identify and recruit appropriate external experts and with client and i2Ge experts conduct and inventing session to develop the portfolio of revenue generating ideas.

After the session optimize the ideas and conduct quantitative research.

Present the research results along with our recommendations regarding capabilities, strategic fit, and rapid prototype development (where appropriate).

OUR PRICE: $245,000-$275,000 Cost can be higher or lower depending on scope and complexity. Whenever external experts are required, their cost is difficult to accurately predict until you know what’s needed in some experts can be very costly.

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