Ethicon Endo

Interview With Team Lead Kari McNamara:

Problem: make major improvements in laparoscopic gastric bypass surgical procedures.

The Innovate2Grow Experts Process:

Quantum Idea Generation 2.0: brought four world class laparoscopic gastric bypass surgeons into the creative session along with top Ethicon experts and Kari McNamara. Brought powerful stimulus into the session for easy practice of new ideas.


Objective Met:  invented 18 new surgical instruments that were then patented.

Objective Exceeded: innovated significant surgical time savings that enabling most surgeries to be completed in under 30 minutes. This avoided surgical room surcharges and allowed surgeons to conduct more surgeries in a day – major improvement in doctoral revenues and profits.

Execution:  developed programs to make adoption of the new surgical instruments and process much easier, which contributed to faster sales growth.