What Gen Y Is Not Buying That Earlier Generations Did Buy

Yes, the world is changing….and rapidly.

Some of the items on the list are expected….but the magnitude of change is often startling. Buying behavior changes are a great values change signal.

The best lesson is not so much what they are buying less of, but what they are buying more of.

You can learn from these changes and look for where they might be appropriate lessons for your business.

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