“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast.
This podcast continues a series with one of the most innovative people in America today – Kari McNamara. In this series of interviews with her, we explore some five very intriguing idea generating exercises. This interview explores a creativity exercise she calls uncle money bags. In the second series we dive into some actual case studies with well-known companies where she has been the key external leader.
Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
As background, Kari McNamara has led well over 100 inventing sessions, many of which led to the introduction of products that sold more than $100 million in their first year. In the series on quantum idea generation, talked a lot about how the process with its core elements generates at least 12 times more ideas than range. In this series of podcasts, Kari shares with us some of her favorite specific idea generating exercises that work within quantum idea generation.
She absolutely knows how to generate a high level of quality creative and innovative ideas from virtually any group. This is another in a short series on creative idea exercises that can really help you today.
So let’s get into our interview with Kari about an idea generating exercise she calls “uncle money bags.”
Uncle Money Bags
What would you do if you had $100,000,000? Many people constrain their thinking based on the resources they currently have.
This encourages them to think about what they would do in an ideal situation – where money was no object – and then work backwards from there.
Seems simple on the surface, but this usually works really well. People often discover they can do a lot more than they think.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
In just a moment I’ll share with you information about the next very helpful podcast. The written details from this podcast are available at i2ge.com/blog.
Please take a few additional moments to visit i2ge.com which is the website for Innovate2Grow Experts. You have the opportunity to get free and very valuable insights not available in these podcasts
And if you like reading more innovation insights, one of my six books is Proven Practical Innovation That Delivers Results at Amazon as a paperback and Kindle book. This book can help you learn how to become spectacularly better than your competition and how to guide that work with a well grounded vision and strategy. It’s very low-cost, an easy read, and packed with information you can immediately use.
Please make sure to listen to the next podcast that continues our series on proven idea generating exercises. Kari shares an exercise that she calls break the laws. It’s amazing the ideas you can generate when you take off all the constraints and have the freedom to go just about anywhere with your idea generating.
I know that you have a lot of choices about how to spend your time. Because you took time to listen to this podcast, I am deeply appreciative of that time. I really look forward to reconnecting with you soon. Please have a great day.
This is Richard and I’m glad that you can join us at the Proven, Practical, Profitable Innovation Podcast.
This podcast shares innovation best practices from my decades as a leader in the innovation industry and best practices from other major leaders and thinkers in the innovation and creativity business. The sole focus of this podcast is to share best practices that you can immediately use in your business, regardless of the type of business that you’re in, to help you sell more and make more.
This specific podcast continues a series with one of the most innovative people in America today – Kari McNamara. In this series of interviews with her, we explore some five very intriguing idea generating exercises. This interview explores a creativity exercise she calls kitchen chemistry. In the second series we dive into some actual case studies with well-known companies where she has been the key external leader.
Since the focus of this podcast is proven and practical best practices, when you need more help we offer do-it-yourself training. You learn by doing. You learn by working on real current needs in your business. At the end, by learning to do it yourself you can save hundreds of thousands of dollars versus hiring external consultants. To learn more about how to do this go to i2ge.com and click on DIY Innovation Training on the menu bar. Each training program is 100% customized to your unique needs.
You can also go to the same website for a wide range of innovation insights and research.
Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts.
Kari McNamara has led well over 100 inventing sessions, many of which led to the introduction of products that sold more than $100 million in their first year. In the series on quantum idea generation, talked a lot about how the process with its core elements generates at least 12 times more ideas than range. In this series of podcasts, Kari shares with us some of her favorite specific idea generating exercises that work within quantum idea generation.
She absolutely knows how to generate a high level of quality creative and innovative ideas from virtually any group. This is another in a short series on creative idea exercises that can really help you today.
So let’s get into our interview with Kari about an idea generating exercise she calls “kitchen chemistry.”
Kitchen Chemistry
This is a fun one…especially if your challenge is related to the creation something tangible.
Gather items with different tastes, aromas, textures, sizes, delivery methods, etc. They don’t have to be edible – just interesting. I once used room fragrances to inspire fresh thinking in snacking…
Start playing. Mix and match. See what you can create – what new tastes, what new experiences, where does it take you?
And you don’t have to have the right solution right in front of you. You can say “if this did this and that was more like that, it would be even better!”
Before sharing information on the next podcast, if you would like to see the notes from this podcast just go to i2ge.com/blog.
I have been fortunate enough to publish six books on a variety of topics – one of those books was also published in China and Germany. My book on innovation is Proven Practical Innovation That Delivers Results. Like these podcasts, it easily and quickly delivers truly proven and practical information you can use to sell more and make more. This book is available at Amazon in paperback and as a Kindle book.
Don’t forget if you need more help go to i2ge.com and click on DIY Innovation Training, which is on the menu bar.
I am particularly excited about the next podcast because we continue our series on some of the most productive idea generating exercises. The next podcast features a provocative idea generating exercise the challenges us to think bigger than we would normally do. Kari calls this exercise Uncle Money Bags.
I know that your time is valuable and I greatly appreciate the time you spend with me today. I look forward to reconnecting with you very soon. Please have a great day.
This is Richard and I want to welcome you to the Proven, Practical, Profitable Innovation Podcast. As always, I greatly appreciate you taking time out of your busy day to listen to this podcast. My promise is that in every podcast I do my best to share information that will help you in your business – any business and at any time.
As you know by now, this podcast shares the very best practices available today for you to be successfully innovative and creative. I draw from my decades working in and with both very large and small businesses. As an innovation entrepreneur I’ve been hired by major corporations and small businesses to help them become much more innovative. Please remember that we publish at least three podcasts every week.
This podcast begins this podcast begins a series with one of the most innovative people in America today – Kari McNamara. In this series of interviews with her, we explore some five very intriguing idea generating exercises. This first interview explores a creativity exercise she calls grab bag. In the second series we dive into some actual case studies with well-known companies where she has been the key external leader.
Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
As background, Kari McNamara graduated with a mechanical and electrical engineering degree. Soon after graduation she joined Doug Hall at Eureka Ranch. Over more than 15 years she handled increasing levels of responsibility until her last seven years when she was the managing partner. During this period when Eureka Ranch was an important place that major companies hired to invent new products, she led well over 100 inventing sessions, many of which led to the introduction of products that sold more than $100 million in their first year.
In the series on quantum idea generation, talked a lot about how the process with its core elements generates at least 12 times more ideas than range. In this series of podcasts, Kari shares with us some of her favorite specific idea generating exercises that work within quantum idea generation.
So let’s get into our interview with Kari about an idea generating exercise she calls “grab bag.”
Grab Bag.
Go to the store with a set amount of money…wander the aisles purchasing anything that catches your eye until you hit your dollar limit. Try to buy at least 5 items.
Remove the items one at a time from the bag. Analyze each items – look at the good things, the bad things, the design elements, the copy (e.g. how they sell it) – break it down and look at all the part and pieces, taking notes as you go.
Step back and ask yourself how each element can help you solve your innovation challenge. How could it be applied to your problem/challenge…and what new solution does it lead you to?
Before sharing information on the next podcast, if you would like to see the notes from this podcast just go to i2ge.com/blog.
I have been fortunate enough to publish six books on a variety of topics – one of those books was also published in China and Germany. My book on innovation is Proven Practical Innovation That Delivers Results. Like these podcasts, it easily and quickly delivers truly proven and practical information you can use to sell more and make more. This book is available at Amazon in paperback and as a Kindle book.
Don’t forget if you need more help go to i2ge.com and click on DIY Innovation Training, which is on the menu bar.
If this podcast has helped you, you can help us by giving the podcast a five star rating…..it helps us to get the word out about the help we provide for free.
I am particularly excited about the next podcast because we continue our series on some of the most productive idea generating exercises. Even if you’re not a great cook – and I certainly am not – you will want to listen to the next podcast that Kari calls Kitchen chemistry.
I know that your time is valuable and I greatly appreciate the time you spend with me today. I look forward to reconnecting with you very soon. Please have a great day.
“Welcome to the first ever Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast.
We have now completed two major series on the fundamentals of innovation. While I have treated quantum idea generation and the science of persuasion as two separate topics, in our work with major corporations these two topics are always utilized together. In this podcast I will briefly discuss their interaction.
As preparation for inventing session, we always start with a deep dive into the client’s business. We want to understand everything that is to be known from their research about their customers plus an insightful examination of their competitors’ strengths and weaknesses. Out of this preparation, we look to focus on customer needs areas that show the greatest promise for competitive advantages. Some of the criteria for determining greatest promise include:
The opportunity and possibility to create a competitive advantage in delivering benefits to satisfy the highest need is always at the top of the list. Having said that, it is not always possible to have this be the focal point. There can be no research leads that we could develop and/or competitors are extraordinarily strong in this area.
Among the top three – four customer needs, we look for a need or two where competitors are not particularly strong. Competitors always have strong and weak points, and we want to develop competitive advantages where they are the weakest. It can create an easier win than taking on their strong points.
We also look for new benefits that might be added to an existing product. Dynamic new packaging can sometimes fill this need. Many years ago some cleaning products added a disinfecting benefit to their surface cleaning capabilities. For a period of time, this created the opportunity to claim that they were the only brand that combined exceptional cleaning and disinfecting.
Once we have determined the areas of highest potential return on investment, we customize the quantum idea generating process to meet their needs. When it comes to diversity, were looking for the right kind of external experts that can supplement internal expertise. When it comes to stimulus, we develop an entire library of tailored stimulus for potential use in the session.
As we develop ideas in a session, we are constantly aware of what it takes to have a high potential idea that has at least twice the chances for long-term success as compared to the average idea.
We’re looking for ideas where the benefit meets a critical need in a way that customers can immediately appreciate and see.
We’re looking for highly credible, yet easy to understand reasons to believe the big benefit promise.
And we are always looking at ideas in a competitive context. We are most interested in those ideas where there is a WOW dramatic difference versus some, most, or all of the competitors.
You heard me use the phrase “some, most, or all of the competitors” several times in this series of podcasts. Sometimes that means what it literally says. Other times, it recognizes that there are important subcategories within major categories. For example, in the clothes washing business there are liquids, powders, and pods. In a quantum idea generating session we may want to focus on developing ideas that can be better than all of the powder detergents, but that claim might not be defensible or exist relative to liquids or pods.
Most of the quantum idea generating session focuses on developing raw ideas and then making them bigger and bigger. There comes a time when you want to step back and evaluate which ideas are the most promising. The goal here is to decide out of the hundreds of ideas we develop, which ones appear to be most worthy of immediate next app development.
This is when the microscope of benefit, reasonably, and dramatic difference gets applied. We know these criteria of the appropriate filters for identifying the ideas with the highest potential for long-term success.
Usually at the end of an idea generating session, we will take the most promising ideas and have the folks at Merwyn complete a formal research evaluation of those ideas. From that we learn which ideas have the greatest chances for success along with our first look at possible year one sales potential.
Hopefully you now have a better idea about how quantum idea generation and the science of persuasion work very closely together. When they do, you can have a highly productive innovation session to invent new products. In many ways, it is a way to dramatically speed up the development and evaluation of ideas.
Again, every podcast is intended to provide you with a high return on your time investment. Every podcast is designed so you can immediately use the information to sell more and make more.
Thank you very much for your time and I look forward to reconnecting with you soon.
“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more. When you find that this podcast helps you, I would greatly appreciate it if you could give me a five-star rating and a written review. It helps us to become visible to more and more people who can benefit from the help in this podcast. Thank you in advance for your help with getting five-star ratings.
From previous podcast in this series, you know that 75% of all new products fail, with most of them failing in less than two years. The single biggest reason they fail is addressed in this podcast. They fail because they do not offer benefits that are dramatically better than the products people are currently using.
Of the three critical elements in the science of persuasion powered by Merwyn technology, today we cover the third element– communicating how your product is dramatically better than some, most, all of the competitive options.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
Benefit communication – overview.
Merwyn Technology is used to evaluate actual product communication. When it comes to persuasively communicating how your product is different and better than competition, you need to pay close attention since it dramatically impacts your chances for success. Specifically products with weak communication of their differences have only a 15% chance for success. If you’re difference communication is that a medium level, your chances jump all the way up to 40%. And do an excellent job in of communicating a dramatic difference in your chances increase to 53%. There is an important perspective here – if you have very strong communication on this one critical element, you can have twice the chances for long-term success as compared to the average product. Please think about that.
Dramatic difference 101: several important points
First, there are multiple dimensions that you can be different than some, most, or all of your competition.
Efficacy: your product can be dramatically better at delivering a key benefit like fresh taste, processing speed, or comfort.
Price: you can have the lowest price which is a positive to some people or you can have the highest price which can also be positive for a certain target audience that prides themselves in buying the very best.
Value: the best balance of benefit delivery with price. You may not be the lowest priced, but the group of benefits you deliver for the price makes you the best value. In many categories being the best value is the sweet spot for becoming the market leader.
Second, it takes much, much more difference than you may think to have a dramatic difference.
My usual advice to people is that whatever you think it takes to have a dramatic difference, multiply it by 10.
There are three levels of differences. Most of these levels make very little difference in the real world.
Level I differences: your product is technically different and better. For example, it might have 10% more of an active ingredient. This level of differences are virtually impossible for consumers to notice and appreciate. Net, they may make you feel good, but your customers will yawn.
Level II differences: these are technical differences that are great enough that customers can notice if they pay attention. If they don’t pay attention, there is a good chance they will not notice. For example, when a new computer chip comes out and doubles the speed of your computer, we may briefly notice the improvement. These kinds of differences are big enough for some consumers to buy more if they are existing customers or to cause a competitive customer to switch to your product.
Level III differences: these are WOW differences. All you have to do is show it to a customer and they immediately and positively notice the difference. Think of the Prius, the iPod, the iPad, Tesla, Pixar, Industrial Light and Magic (Star Wars!), Starbucks, Keurig,.
Third, a qualitative example of how much a difference it takes to get someone to switch from a brand they are loyal to.
Group example I use. I ask for a loyal Crest or Colgate toothpaste user to raise their hand.
I then offer three levels of major product news on the competitive brand.
For example for a loyal crest user I tell them there are three major new product improvements coming to Colgate toothpaste – which one will they switch for.
10% more whitening.
50% more fresh mint taste.
75% fewer cavities than Crest.
In the years that I’ve been doing this qualitative experiment I have never been able to get a loyal Crest or Colgate user to switch.
What all of this means.
If you’re inventing new products, you need to set the bar of how much better the new product is then some, most, all of your competitors very, very high if you want to have at least twice the chances for success of the average idea.
If you’re looking to make a product improvement on existing product, you know that the improvement needs to be a major and dramatic improvement versus the current product if you truly want to sell more and make more from the improvement.
So many companies and people forget the importance of having products that are dramatically better than their competition. They set the bar entirely too low. It is why so many product improvements have a very low or negative return on investment.
Having said that, developing dramatically better new products and dramatic improvements to existing products is no easy task.
Bottom line: if you don’t see a path to making a new or existing product dramatically better than your competition, then consider not investing in smaller very modest improvements. Instead, focus on developing your core business through branding and more persuasive communication of the benefits you already have.
A quick summary of what we have covered today.
Of the three elements in the science of persuasion, communicating dramatic differences versus your competition have the greatest ability for major improvements in your chances for long-term success.
Achieving dramatic competitive advantages is a difficult task. Never underestimate how much better you need to be to achieve a dramatic advantage.
The upcoming podcasts.
The science of persuasion powered by Merwyn technology series concludes with a podcast that pulls together the three elements and shows how they work best together.
Ongoing close.
With what you have learned today, you can immediately increase the persuasiveness of what you are communicating to customers by having very strong dramatic difference communication. This is true for any new products you might invent and for existing products.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
After the completion of this series, we move into a series you will not want to miss. We will have a series of interviews with the person who is probably invented more new products than anyone in America. If there was an innovation Hall of Fame, she would be in it.
Thank you very much for your time and I look forward to reconnecting with you soon.
“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more. When you find that this podcast helps you, I would greatly appreciate it if you could give me a five-star rating and a written review. It helps us to become visible to more and more people who can benefit from the help in this podcast. Thank you in advance for your help with getting five-star ratings.
As I shared with you in the first podcast of this series, 75% of all new products fail, with most of them failing in the first 12 – 24 months. Many fail because the quality of their communication to potential customers does not clearly and persuasively communicate the product’s best possible story. So if you have an innovative new product or are bringing innovation to an existing product, this series of podcasts provides you with the proven science of persuasion powered by Merwyn Technology. Use this with skill and you will not have to worry if you have done the best job of communicating to potential customers.
Of the three critical elements in the science of persuasion powered by Merwyn technology, today we cover the second element– giving them a reason to believe you can deliver the promised benefit.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
Reason to believe communication – overview.
Merwyn Technology is used to evaluate actual product communication. When it comes to persuasively communicating a reason to believe the promised benefit, we know scientifically that the strength of your reason communication directly impacts your chances of success. Specifically products with weak reason to believe communication have a 18% chance of succeeding. If you increase it to strong you have a 29% chance of success. And best of all, if you increase it to very strong reason to believe communication your chances for success increase to 42% or more than double weak communication.
So with very strong reason to believe communication alone, you can have chances for success that are higher than the average 25% success rate for all products. In subsequent podcasts we will show how when you add communication of your differences that your chances go up even more dramatically.
Reason to believe communication 101: several important points
First, you need to address buyer skepticism regarding any benefit promise that you make.
Research study after research study clearly shows that 60% – 90% of people say they distrust advertising and claims made by salespeople. The only way you reduce the skepticism is to provide a highly credible reason to believe that your product delivers the benefits you promise.
Second, there are five proven strategies for developing highly credible reasons to believe.
First, explain how your product works to produce and deliver the benefit.
Think about a process – how it’s made and delivered and why the result is different from competition.
For example for a muffin claiming superior fresh taste: we add twice the number of berries, using only natural butter, and make our muffins fresh every hour.
Second, give people personal experience with the product so they can experience the benefit for themselves.
Examples: test drive a car, give people a free sample, the sensory feedback with Ziploc bags, a demonstration of your benefit – Bounty paper towels side-by-side demonstration of the quicker picker upper benefit claim.
Third, pedigree is a reason to believe.
Development pedigree: made with Idaho potatoes, patented, award-winning process.
Marketing pedigree: best-selling, choosy people choose Jiff, 50 years of satisfying customers.
Trademark pedigree like Disney.
Fourth, testimonials as a reason to believe.
Customers: nine out of 10 prefer, you can’t eat only one for potato chips.
Experts: Dr. preferred, endorsed by the American dental Association.
Media: movie critic quotes for movies.
Fifth, guarantee as a reason to believe.
Doug Hall: the power of your guarantee is directly linked to the level of risk you and your company are perceived to be taking.
L. Bean: our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We will replace it, refund your purchase price, or credit your credit card.
A couple of simple examples.
Example 1.
Feature: Boat for sale
Benefit: Fast boat
Strong Benefit: Specialized racing boat for those with a passion for winning
Real Reason to Believe: Designed by America’s Cup champion boat designer
Example 2.
Feature: Fish for sale
Benefit: Fresh fish
Strong Benefit: The freshest fish in town
Real Reason to Believe: When you sell more fish, it’s fresher. We sell more fish than anyone.
A quick summary of what we have covered today.
You can double your chances for success with a product if you backup your benefit promise with a highly credible reason to believe your benefit promise.
There are five different ways you can create a credible reason to believe: tell how it works, pedigree, testimonials, personal experience, and guarantee.
The upcoming podcasts.
Dramatic difference: the most powerful part of the science of persuasion is communicating our benefit promise is better – hopefully dramatically better – then some, most, or all of the competitive options. You will learn how to communicate these differences with skill and persuasiveness.
The series will conclude by a podcast that pulls together the three elements and shows how they work best together.
Ongoing close.
With what you have learned today, the vast majority of you can immediately increase the persuasiveness of what you are communicating to customers by having very strong reason to believe that you can deliver your benefit promise communication. This is true for any new products you might invent and for existing products.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
After the completion of this series, we move into a series you will not want to miss. We will have a series of interviews with the person who is probably invented more new products than anyone in America. If there was an innovation Hall of Fame, she would be in it.
Thank you very much for your time and I look forward to reconnecting with you soon.
“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more. When you find that this podcast helps you, I would greatly appreciate it if you could give me a five-star rating and a written review. It helps us to become visible to more and more people who can benefit from the help in this podcast. Thank you in advance for your help with getting five-star ratings.
As I shared with you in the first podcast of this series, 75% of all new products fail, with most of them failing in the first 12 – 24 months. Many fail because the quality of their communication to potential customers does not clearly and persuasively communicate the product’s best possible story. So if you have an innovative new product or are bringing innovation to an existing product, this series of podcasts provide you with the proven science of persuasion powered by Merwyn technology. Use this with skill and you will not have to worry if you have done the best job of communicating to potential customers.
In the previous podcast identified the three critical elements of the science of persuasion powered by Merwyn technology. Those elements are communicating a customer benefit, giving them a reason to believe you can deliver the benefit, and letting them know how your product is better than other options they have. Today’s podcast does a deep dive into creating highly persuasive benefit communication. In this series learn how to double the chances for success for an existing or new product – proven by rock solid science known as the Science of Persuasion powered by Merwyn Technology.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
Benefit communication – overview.
Merwyn Technology is used to evaluate actual product communication. When it comes to persuasively communicating and products benefit, we know scientifically that the strength of your benefit communication directly impacts your chances of success. Specifically products with weak benefit communication have a 13% chance of succeeding. If you have strong benefit communication you double your chances to 26%. And best of all, if you have very strong benefit communication your chances for success increase to 38%.
So with very strong benefit communication alone, you can have chances for success that are higher than the average 25% success rate for all products. And if you increase the persuasiveness of you benefit communication from weak to strong you double your chances for success. In subsequent podcasts we will show how when you add a credible reason to believe and communication of your differences that your chances go up dramatically.
Benefit communication 101: five important points
First, you must start by understanding customer needs and wants for your product.
You cannot assume unless you willing to take on a high level of risk that you know clearly and specifically what the customer needs and wants are for your product.
You need to make sure that you understand their language in describing their needs and wants. When you communicate benefits to them you need to talk to them in the language they use when thinking about are talking about products like yours.
Here’s an example from my time as vice president of marketing at the Gallo Winery. If we were going to talk to consumers about the taste of a Riesling wine, we had several options. We could describe it is sweet, fruity, and smooth. We knew from talking to Riesling wine drinkers that fruity was a positive term while sweet was not so positive to negative. Having said that, we knew that the fruity taste came from the sweetness of the line. Bottom line, we talked to consumers in the language they used in the language that was most positive to them.
Second, you want to communicate benefits, not features. Features describe something about the product like what it’s made of and technology that is in a device. It doesn’t tell you how this helps you by meeting your need. Of the share if you examples.
The advanced stabilization control example – reduces rollover risk by 25%.
This drill bit is made of titanium – feature. This drill bit stay sharp twice as long – the benefit.
Our company invented quad logic which took seven years and $22 million to develop.
Quad logic software reduces your customer service costs 20 – 30% within 30 days of installation.
Third, make your benefit specific.
Fast shoeshine or two-minute shoeshine.
Reliable service or over 99% on time customer shipments.
High-quality service or no customer complaints in the last two years.
Fourth, communicating fewer benefits can be more persuasive than more benefits.
Products communicating one – two benefits had a higher rate of success than products generating 3+ benefits.
Be good and known for one thing.
BMW – the ultimate driving machine.
Volvo – – safety.
Bounty – the quicker picker upper.
Fifth, communicate the most important benefits your customers want – emotional or rational benefits are equally effective if they are the right benefits for your customers.
Some good benefit examples.
Reduces order processing times from two days to 30 minutes. And within 18 months they expect a 100% return on their investment.
Perfect 10 – perfect nails for 10 days (Revlon nail polish).
Now you can shave your legs half as often.
The upcoming podcasts.
Reason to believe: once we know what our benefit promises, we need to craft a reason to believe that potential customers find highly credible. You will discover the five different strategies available to us in creating a highly persuasive reason to believe.
Dramatic difference: the most powerful part of the science of persuasion is communicating our benefit promise is better – hopefully dramatically better – then some, most, or all of the competitive options. You will learn how to communicate these differences with skill and persuasiveness.
The series will conclude by a podcast that pulls together the three elements and shows how they work best together.
Ongoing close.
With what you have learned today, the vast majority of you can immediately increase the persuasiveness of what you are communicating to customers by having very strong benefit communication. This is true for any new products you might invent and for existing products.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
After the completion of this series, we move into a series you will not want to miss. We will have a series of interviews with the person who is probably invented more new products than anyone in America. If there was an innovation Hall of Fame, she would be in it.
Thank you very much for your time and I look forward to reconnecting with you soon.
“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more. When you find that this podcast helps you, I would greatly appreciate it if you could give me a five-star rating and a written review. It helps us to become visible to more and more people who can benefit from the help in this podcast. Thank you in advance for your help with getting five-star ratings.
This podcast and the next four that follow it may be the most helpful and valuable podcasts you ever listen to. Before you dismiss this as an exaggeration, please consider the following facts.
Almost everyone who uses innovation to invent a new product or make an existing one better believes they have a slam dunk success on their hands. You get excited. You can’t wait to start collecting the profits.
Here is a sobering fact that has been true for many decades: 25% of all products are successful for five years. 75% of all products fail. Most of them fail in the first 12 – 24 months, with many not making it past the six-month mark. These numbers apply to the biggest corporations like Procter & Gamble down to the smallest entrepreneurs.
Here is a tragic fact. Some innovators go to market with a product that uses customer communication giving them only a 25% chance for success or less. For these innovators, what’s holding them back is not very persuasive customer communication. In truth, they have a much, much better product than they are effectively communicating. If the product had communication guided by the science of persuasion its chances could be twice as high.
Today’s podcast is the first in a series about what it takes for an innovative new or existing product to have high chances for long-term success. In this series will learn how you can double the chances for success of an existing or new product – proven by rock solid science known as the Science of Persuasion powered by Merwyn Technology. This podcast provides you with an overview with subsequent podcasts going into detail on the individual elements of the science of persuasion.
Often innovation is focused on inventing an entirely new product or making an existing product better. When we use quantum idea generation the result is many options to accomplish both of these objectives.
The challenge then becomes selecting a very few ideas for further development.
Major companies rely on Merwyn Technology to evaluate their options and select the one with the highest chances for long-term success.
In your product innovation work, you want to make sure that you understand the three critical elements that drive your chances for long-term success.
When you have an existing product, you want to use Merwyn Technology’s science of persuasion to optimize the persuasiveness of your communication to potential customers.
Beyond product innovation, in any situation where you need to persuade people, the science of persuasion will quickly and easily make you as persuasive as you can possibly be.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
Merwyn Technology – overview.
Merwyn Technology was first developed and patented by Doug Hall of Eureka Ranch plus two people with PhDs.
His motivation for developing it was to help clients who had developed many ideas at Eureka Ranch to identify the ideas with the highest chances for long-term success. Prior to Merwyn, him the identification process was highly subjective and Merwyn added an important objective perspective.
Developing Merwyn took six years and almost $10 million.
When it was introduced, Fortune magazine referred to it as one of the most promising new technologies in America.
Since it was first developed, many, many Fortune 500 companies plus hundreds of small businesses have used Merwyn.
Today Merwyn has two major ways it can help your business.
Regarding innovation, it identifies the three critical factors that dramatically influence a product or service’s chances for long-term success – long term defined as five years. With Merwyn we know when we have a big idea.
Merwyn Technology is also the science of persuasion. Those same three critical factors need to be strongly present in customer communication if that communication is to be highly persuasive.
In both cases, there is a statistical evaluation of a new or existing product message. The quality of the research and real world confirmation of Merwyn’s accuracy is very high. Its accurate statistical evaluations have been confirmed many, many times with real-world examples.
For example, a very large financial services company evaluated more than 20 of its direct mail pieces. Merwyn evaluated each of them and gave them a score. There was a statistically positive correlation between the score and the response rate. Put another way, the higher the Merwyn score, the higher the response rate.
Many hundreds of real world examples also support the accuracy of the Merwyn scores.
Maybe most important for me, is that Merwyn Technology easily passes the common sense test.
Critical understanding of the customer buying process.
For almost any type of product a customer needs or wants to buy there are many, many options available to them.
Go into a store and look at the toothpaste section. There is a bewildering array of brands and options within those brands. The customer needing toothpaste will probably purchase only one out of about 50 options available to them. They are going to choose the option that they believe is better than any of the other options.
The same challenge exists with much more expensive purchases. When you are in the market to buy a car, there are more than 20 brands each with more than five different models or well over 100 options for you to consider. Again, since your budget cannot afford to buy all 100, you will determine which one option is better at meeting your needs than all of the others.
Get in touch with your own personal buying process. Regardless of the business that you are in, reacquainting yourselves with the fundamentals of the buying process always reveals insights that can help you sell more and make more.
Please consider the last time you purchased a vehicle. When you began the purchasing process how would you have described your need? Family vehicle like a minivan? SUV for off roading? Car with good mileage and an excellent safety record?
How many options did you seriously evaluate? How many test drives did you do?
When you narrowed your options down to two possible choices, what were the primary benefits of each option? Put another way, how would you have described how each option met your needs?
Why did you believe each option could actually deliver the promised benefit? Did you experience it in a test drive? Did you read an evaluation like Consumer Reports?
You ultimately chose one of the options. Why did you decide that one option was better than any of the others? Price? Benefits? Higher trust?
What we have just briefly gone through is the buying process almost everyone goes through in making a purchase.
Some of these steps in the process can be assumptive and habitual. For example, you might already believe, “I always buy a Honda or I always buy Crest toothpaste.” At one time in your life you made a reasoned purchase and subsequent experiences to confirm the rightness of that decision. As a result, your previous experiences strongly influence your current purchase decision. These experiences usually fall under the heading of giving you reason to believe the benefits the product delivers to you. These experiences built trust.
There is an important dynamic in the purchase process that most business people tend to overlook. Making a purchase is about choosing one option over others, sometimes many others. Choosing one option involves consciously or subconsciously making comparisons. This often overlooked but critical purchase decision step turns out to be the single most powerful part of the science of persuasion.
Big picture view– the extensive research that led to Merwyn’s development identified three critical elements needed for a new or existing product to successful persuade a consumers to buy it.
First, the product needs to meet a customer need or want. Needs are usually higher priorities than wants, but the emotions associated with many wants can make them pretty powerful. When communicating with potential customers, it is critical that we communicate the benefit our product has – how it meets their need or want. Put another way, we need to communicate to potential customers what’s in it for them if they buy our product.
Second, having communicated a benefit, we need to make that benefit promise credible. We need to give them specific reasons to believe that we can deliver on our promise. Absent a credible reason to believe, our benefit promise can have very little persuasiveness.
Third, we need to communicate to potential customers how our product is better than some, most, or all other competitive choices those customers have. Put another way, why should they buy our product instead of a competitor’s product. The source of “better” is often a stronger and more credible benefit promise.
The upcoming podcasts.
Benefit promise: we will do a deep dive into how you make the absolutely most persuasive benefit promise your product is capable of. You may be surprised by how much we know about highly persuasive benefit communication.
Reason to believe: once we know what our benefit promises, we need to craft a reason to believe that potential customers find highly credible. You will discover the five different strategies available to us in creating a highly persuasive reason to believe.
Dramatic difference: the most powerful part of the science of persuasion is communicating our benefit promise is better – hopefully dramatically better – then some, most, or all of the competitive options. You will learn how to communicate these differences with skill and persuasiveness.
Ongoing close.
Even with this introductory information you now have the opportunity to become more persuasive in your communication with customers or anyone else where persuasion is needed. You also know the three critical elements necessary to dramatically increase a new or existing products chances for long-term success. You can start using this information today.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
Here’s a quick review of upcoming podcasts. The next podcast will be on communicating benefits followed by one on highly credible reasons to believe followed by one on the importance of communicating your dramatic differences. The series will conclude with a podcast that pulls the three elements together.
Thank you very much for your time and I look forward to reconnecting with you soon.
“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
A special hello to California today. During my career I had the great pleasure of a living in both Southern and Northern California. I lived in San Diego when I was a Navy officer during Vietnam. I started my career at Procter & Gamble in sales working in an area from Palo Alto to San Jose.
Here is an exciting preview of future podcasts. The next series of podcasts help you double the chances for success of an existing or new product – proven by rock solid science. Also upcoming we have a long series of presentations from the person who has probably helped invent more new products than any other person in America today. She is a very practical and insightful person.
So, what is this podcast series about?
It is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
As the name of the podcast suggests, I only share help that is proven, is practical–which means easy to use–and clearly helps you to sell more and make more. STORY—years helping big businesses….want to share proven innovation processes with medium and small companies.
This podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to the our clients’ unique needs and circumstances.
Quantum idea generation – overview.
Brief review of quantum idea generation. In the previous podcast:
Quantum idea generation produces at least 12 times more ideas than brainstorming.
To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
Today we’re going to dive deep into the topic of how to pull coordinate the four elements of quantum idea generation. You can immediately start using the help in this podcast.
Big picture view.
There is a sequence for the development of the four elements of quantum idea generation – diversity, left and right brain, stimulus, and no fear, just fun.
All four parts need to work together. In no place is this coordination more important than knowing the left and right brain makeup of your group and developing the right kinds of stimulus.
The discusses the sequential development of the four elements. In this podcast there is going to be considerable detail in what follows. As always, if you want to review this podcast, you can go to my blog – i2ge.com/blog where my written notes for this podcast are posted.
First, you need to select the people you want in the idea generating session. This largely depends on the degree of importance and challenge you face in generating innovative ideas.
Level I: a fairly routine, relatively low priority and importance of meeting. The need for diversity is also fairly low. You can probably accomplish the task with people from the department with primary responsibility, like marketing, with additional diversity from related departments, like sales and possibly supply chain. You always want at least this minimum level of diversity to ensure you get better ideas than you would get from people who are very, very close to the need.
Level II: this is a meeting on an important topic where the success of the meeting is very dependent upon getting new and better ideas. For example, it can be a quarterly planning meeting or a meeting to sell a major new customer or a meeting to develop next year’s promotion plan. Diversity becomes very important. Besides the department with primary responsibility for the meeting, you definitely want 3 – 6 people from outside the department who are also deeply involved in the subject matter.
Level III: this is a major meeting with a critical need for very big ideas capable of being dramatically better than the competition or what you’re currently doing. In addition to the diversity in level II, you want to add 3 – 6 people from outside the company. Potential sources include consultants with relevant expertise and the right people from suppliers.
Having selected the diversity, you want to determine the distribution of left and right brain thinkers in your group. In the podcast on this topic I shared that there are left and right brain thinkers. There are also a small number of people that are balanced left and right brain thinkers – equally good from both perspectives. Whenever there is about 60% or higher presence of either one of these, this should determine the type of idea generating exercises you plan to use.
Now that you know who is going to be in the session and the left and right brain thinking orientation of the group, you are ready to plan your idea generating exercises.
The vast majority of idea generating exercises should be done in groups of four people sitting at a round table. There is considerable evidence suggesting that four is the optimal number. In many exercises, you will want to work in pairs so four is a great number. In each group make sure that there is diversity.
From the podcast on stimulus, you will almost always want to start with a background and grounding presentation. If you have a left brain, this can be full of facts and charts. If you have a right brain group, it needs to be more of an overview and visuals.
If you’re doing a level II session and certainly if you’re doing a level III session, you will probably want to follow that with a broader perspective and/or relevant developments stimulus presentation. Again the same comments I just made regarding left and right brain apply to this presentation also.
You’re now ready for the first round of idea generation exercises. Again from the stimulus podcast, you have a specific example of a left brain and right brain idea generating exercise. You want to start with a fairly specific objective of the session.
Subsequent idea generating exercises should build on the previous ones. For example, in the next round of work the group can select the biggest ideas from the previous idea generating exercise for further development.
Depending upon the objective and its complexity, you will want to go through multiple sequences to probe multiple dimensions.
You will also want to repeat the entire cycle if there are very different alternative directions you want to explore. In a level III meeting, there almost always will be multiple alternative directions you want to explore.
Finally, whether a predominantly left or right brain group, you want to consider changing things up depending upon the level of engagement and energy in the room.
You are now ready for the meeting and it is time to act on the no fear, only fun element. The suggestions in the podcast on this element are direct and to the point. You will want to establish the importance of wild and wacky ideas and the importance of everyone, especially managers, to not judge in any way the ideas that are generated. Everyone needs to know that there will be a time and place to judge ideas.
There should always be a facilitator for the meeting. The facilitator should be the key person who has planned the meeting, especially the stimulus presentations and idea generating exercises. During the session, the facilitator plays a critical role of monitoring productivity and energy in the room. In many idea generating exercises, you want people to write their ideas on 4 x 7 cards and collect them after the session. This will give you a good idea about the quantity and quality of ideas being generated. You want the energy to be high, positive, and focused on the task.
We’ve covered a lot of territory today.
First, I suggested the level of diversity you will want for three levels of meeting types where you need to generate ideas.
Second, I shared tips on left and right brain coordination with stimulus presentations.
Third, I outline some thoughts on idea generating exercises – the sequencing of stimulus presentations with idea generating.
Ongoing close.
What you can do today with this information – now you have a good basic understanding of how the four elements of quantum idea generation work together. You are now ready to do it yourself. You will probably want to first try this out on a level I or level II type meeting.
Again if you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or have an interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
Here’s a quick review of podcasts to come. The next podcast series is on how to double the chances for success on a new product or service – either an existing one or a new one you invent. As you will learn, this is also extensively proven help…..lots of research and real world support.
Thank you very much for your time and I look forward to reconnecting with you soon.
“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. A special welcome to my friends in the central part of the country. During my career I lived in Cincinnati three times and had wonderful time living in Lexington, KY.
My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts. This includes podcasts on how you can double the chances for success of an existing or new product – proven by rock solid science. Also upcoming we have a long series of presentations from the person who has probably helped invent more new products than any other person in America today.
So, what is this podcast series about?
It is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
As the name of the podcast suggests, I only share help that is proven, is practical–which means easy to use–and clearly helps you to sell more and make more.
This podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to the our clients’ unique needs and circumstances.
Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
Quantum idea generation – overview.
Brief review of quantum idea generation. In the previous podcast:
Quantum idea generation produces at least 12 times more ideas than brainstorming.
To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
Today we’re going to dive deep into the topic of how to make sure there is no fear in an idea generating session and instead there is a very healthy sense of fun. You can immediately start using the help in this podcast.
As you plan for an important innovation idea generating meeting, make sure you plan to eliminate fear and replace it with fun so that you can bring out the highest level of creativity from the people in your idea generating session.
This podcast covers important “must haves” in planning idea generating exercises so that you have fun, not fear in the session.
In a previous podcast I mentioned Doug Hall and Eureka Ranch. When he first started, he had a very strong focus on fun while being innovative – pinball machines, pillow fights, canoeing, Nerf gun battles and on and on. It was these unexpected visuals in a business context that caught the eye of NBC’s Dateline program. His approach to fun innovation made for great film! Later in his career, Doug discovered that too much fun overwhelmed the idea generation and he needed greater balance. The pinball machines are still at Eureka Ranch.
Why eliminating fear is so important. –
First, I want to define what I mean by having fear in an idea generating session. There are two major kinds of fears that can inhibit creativity. Some people fear sharing ideas that will make them look foolish or, even worse, not very smart. Other people fear sharing ideas because they might be judged, criticized, and even ridiculed by other people. Whenever any of this exists to any degree, you have a potentially serious problem.
When either of these dimensions of fear exists, you will find people sitting back and not participating. The result is a dramatic reduction in creative output from the session. As a result, I think you can see why eliminating fear is one of the four major factors in effective quantum idea generation.
How you eliminate fear from an idea generating session.
First, you need to address it head on. When I am leading a session, I share the following story.
Over the years when I have seen a very big idea come out of the session, I go to the small group of people that first generated the idea. I ask them how they created the idea. The number one response I get over many years of doing this goes like this. “Well first Sue blurted out this wild and wacky idea. Then John built on the idea. Rebecca loved the build and added her own new dimension. And then Ed connected all the dots and all of a sudden we had this big, exciting idea.”
The lesson of the story is without wild and wacky ideas we are unlikely to get the really big ideas we need. If Sue had felt any fear, she would not have blurted out the wild and wacky idea that led to the big idea.
As a result, I encourage people to blurt out wild and wacky ideas. Because these are so important, I prohibit verbal and nonverbal judging and criticizing of ideas during the idea generating process. Typically at the end of a session we ask people to vote on their favorite ideas, which is the only time judging is allowed.
The second thing I do to eliminate fear is to have a one-on-one chat with all of the more senior people and managers in the session. I request their help. I ask them to never judge ideas during the creative session. I underscore to them how their managerial power can either stifle creativity or be a major encouragement to creativity. In almost all cases this one-on-one request works well. Senior leaders want maximum creativity and I am showing them the way to help with this.
Now that we have eliminated fear, this is how we inject fun.
The facilitator of an idea generating session plays a very critical role in creating fun. One of the most important ways of doing this is to be closely in touch with the small groups of people as they create ideas. As groups are generating ideas, I observe and when I see anything approaching a promising idea, I inject strong positive encouragement. When the groups then share their ideas with the total session, I am also on the lookout for every opportunity to complement and praise people for their ideas.
In addition, I have a number of stimulus presentations intended to inspire people to reach for even bigger ideas. I often do this with some rather humorous presentations. I’m looking to generate smiles and laughs as I inspire people to reach for even bigger ideas.
A summary of what we have covered today.
First, I described how fear can stifle and even kill creativity. This is so powerful that even if you do the three other steps right – diversity, stimulus, and brain type – fear can seriously undermine the effectiveness of these three elements.
Second, I shared proven methods for eliminating fear. This includes the importance of empowering people to share wild and wacky ideas which become the sort of origin for some of the biggest ideas.
Third, I shared how to inject positive energy and fun into the session. I suggested lots of positive feedback as people develop ideas and share ideas within the group. This is a very powerful uplifting technique that can significantly increase creative productivity.
From a personal perspective I think most of us have had the experience of trying to create new ideas when we are full of fear and anxiety. Ideas are few and far between in those ideas we have are not very good. On the other hand, when we have fun developing ideas and are full of hope and inspiration, we find a big ideas flow quickly and easily.
Ongoing close.
What you can do today with this information – now you know how to eliminate fear and maximize fun in your session for optimal creativity.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or have an interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
Here’s a quick review of podcasts to come. The next two podcast will complete the series and quantum idea generation. Following that be a series on how you can double the chances for success on a new product or service – either an existing one or a new one you invent. Please join me for the next podcast where we will dive into the fourth component of quantum idea generation – eliminate fear and have fun.
Thank you very much for your time and I look forward to reconnecting with you soon.