P4 Different Ways for Different Folks

  • Opening—on-going.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Using innovation to sell more and make more is very personal for me. Having learned quantum idea generation some decades ago, I have used its principles many times in my personal business life. For example, several years ago I discovered an opportunity to get into the graphic design business. Knowing about the power of innovation, I decided to enter with a very, very different and powerful business model. The result can be seen at blesagecreative.com where the innovative business model produced a vibrant and rapidly growing business.
    • Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts. This includes podcasts on how you can double the chances for success of an existing or new product – proven by rock solid science. Also upcoming we have a long series of presentations from the person who has probably helped invent more new products than any other person in America today.
    • So, what is this podcast series about?
    • It is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • As the name of the podcast suggests, I only share help that is proven, is practical–which means easy to use–and clearly helps you to sell more and make more.
    • This podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
    • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar.
  • Quantum idea generation – overview.
    • Brief review of quantum idea generation. In the previous podcast:
      • Quantum idea generation produces at least 12 times more ideas than brainstorming.
      • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
    • Today were going to dive deep into the topic of how you bring your understanding of the brain types—left and right brain thinkers– into an idea generating meeting. You can immediately start using the help in this podcast.
      • As you plan for an important innovation idea generating meeting, make sure you plan to understand the makeup of brain types in your session so that you can bring in the best idea generating exercises that best fit the brain types in the session.
      • This podcast covers important “must haves” in planning idea generating exercises based on brain types and provides some real brain type idea generating exercise examples.
    • Define brain types – some people believe that there are creative types and not creative types. Other people believe that you are either born creative or not born creative. These are myths. Research study after research study consistently proves that virtually all people can be equally creative. The challenge is that left brained thinkers and right brain thinkers go about developing new ideas very differently. Traditionally left brained thinkers are logical, love facts, methodical, and are more comfortable looking at the parts of a problem instead of the whole problem. On the other hand, right brain thinkers are people who love looking at the big picture, think more emotionally and intuitively, and like visuals and pictures for more than charts of numbers.
    • Designing idea generating exercises based upon the left and right brain makeup of the people in your session.
      • First determine the makeup of left and right brain thinkers in your session. Ask them to take a simple online and free test. You can find available tests simply by Googling “left brain, right brain test” or “brain dominance.”
      • What do you do with what you’ve learned.
        • If your group is 60% or more left brain, primarily use left brain idea generating exercises, which I’ll cover in a moment.
        • Conversely, if your group is 60% or more, primarily use right brain idea generating exercises.
        • If there is a fairly even split between left and right brain participants, you will probably want to start with some left brain exercises. Depending upon how positively people react to the process, you can continue with mostly left brain with occasional right brain exercises or if the reaction is not positive consider using mostly right brain exercises with an occasional left brain exercise.
      • I will now share an actual left and right brain idea generating exercise.
        • Left brain exercise example.
          • These start by giving the group an assignment. For example, “in this exercise you are asked to generate ideas to create a 50% improvement in our customer service scores.”
          • Before people are asked to generate ideas, there can often be a stimulus presentation that precedes the request. From the stimulus podcast it could be a broader perspective or relevant developments stimulus presentation.
          • Left brained people like to start generating ideas on their own. So the first step is asking people to take out a writing pad and working alone to write down ideas to accomplish this goal.
          • In the next step, they are asked to share their ideas with one other person. The goal is to make each other’s ideas bigger and better.
          • In the next step, they are asked to share their ideas in a group of four. The goal is the same – make ideas bigger and better.
          • In the last step the four people share their ideas with the larger group to get feedback and improvements.
          • This is a traditional and highly effective left brain idea generating exercise.
          • It can be followed up by another sequence of steps where people are asked to take the top 2-4 ideas from the previous exercise and make them better and much bigger.
        • Right brain exercise example.
          • These start by giving each group of four people an assignment. For example, “in this exercise you are asked to generate ideas to create a 50% improvement in our customer service scores.”
          • You will immediately see how dramatically different right brain exercises are from left brain exercises.
          • People are given Post It notes and a pen. They are shown images on the screen that may or may not have any relevance to the idea generating need. For example, they could be shown an image of a happy customer followed by an image of a polar bear on an ice flow.
          • As each person sees the image, they very quickly write down single words on a Post-it that come to mind when they see the image. They are asked to write down the very first words that come to mind – no judging allowed.
          • After all the images have been viewed and all the Post Its written, they are mounted onto a sheet. There are squares numbered 2-12– these numbers correspond to the results that can come from rolling dice. The four people in a group put the notes evenly on all the squares.
          • The facilitator then rolls the dice and calls out a number. The top note on that number is put onto a flipchart page. After rolling the dice about four times and getting four different notes put onto the flipchart page, the group of four people is given a new task.
          • Using the four randomly chosen words on their flipchart page, they are to generate ideas that are capable of achieving the objective.
          • Right brained people love this kind of exercise. It’s fun. It gives them tremendous freedom. They love the spontaneous interaction with others.
          • Left brain people can feel distressed.
            • I once ran a session that was almost exclusively made up of left brain people. The energy in the room was not as high as I needed it to be. I threw in a right brain exercise like the one we just discussed. Two minutes into the exercise the senior person from the client said, “Richard, do you have any idea what you’re doing?” I responded by saying, “yes. Please trust me. You may be surprised how productive this is.” And they were surprised – the ideas were surprisingly breakthrough and on target.
          • Here are a couple of considerations when putting together left and right brain idea generating exercises.
            • You need to pay close attention to the energy of the group. You want them to be highly engaged. You want them to be having fun. You want them to feel that they’re having a high level of accomplishment.
            • Do not be afraid to mix it up. Use the occasional right brain exercise with a left brain group and vice versa.
            • I have given you the basics of left and right brain exercises. In my company, Innovate2Grow Experts we have more than 100 pages of left and right brain exercises. I frequently call audibles in a session and pull an exercise from one of the 100 pages.
          • A summary of what we have covered today.
            • First, I described the differences between left and right brain people. Seeing the significant differences in how they think and create, helps us understand how we need to design customized creative idea generating exercises to achieve optimal creativity.
            • Second, I shared a proven and standard left brain idea generating exercise. This step-by-step, logical approach is well received by left brain people.
            • Third, I shared an example a right brain idea generating exercise. The key points are that it is far more open and playful which helps to optimize creativity in a group where right brained people represent a majority.
          • Ongoing close.
            • What you can do today with this information – now you know how to determine the makeup of left and right brain people in your session and to then customize the idea generating exercises for optimal creativity. If you have an innovation meeting in the near future, you can start assessing the left and right brain makeup of the people and then plan appropriate idea generating exercises.
            • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
            • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
            • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
            • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
            • Here’s a quick review of podcasts to come. The next two podcast will complete the series and quantum idea generation. Following that be a series on how you can double the chances for success on a new product or service – either an existing one or a new one you invent. Please join me for the next podcast where we will dive into the fourth component of quantum idea generation – eliminate fear and have fun.
            • Thank you very much for your time and I look forward to reconnecting with you soon.

P3 Stimulus Inspires Really Big Ideas

  • Hello and welcome.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Personal perspective – Penn State: while at Penn State, I started to learn about the power of innovation. I was deeply involved in campus politics and student government. While opposing candidates ran on a platform of more of the same, I won every election I ran for by promising an innovative new activity or policy. It was an early on lesson that I never forgot. People want innovative ideas to make things better than they have been before.
  • So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
    • First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble, moved on the Gallo Winery, then onto teaching at Arizona State University. After that my companies, like Innovate2Grow Experts/i2ge.com, have been leaders in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
      • In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
    • Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
  • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  • Before we get started, if you find this podcast helpful, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  • Quantum idea generation – overview.
    • Brief review of quantum idea generation. In the previous podcast:
      • Quantum idea generation produces at least 12 times more ideas than brainstorming.
      • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
    • Today were going to dive deep into the topic of how you bring powerful stimulus into an idea generating meeting. You can immediately start using the help in this podcast.
      • As you plan for an important innovation idea generating meeting, make sure you plan for the right stimulus since it pays off in many big ideas.
      • This podcast covers important “must haves” in planning stimulus and provides some real stimulus examples.
      • The benefits of quantum idea generation go beyond the business part of your life. Here is another example of where I learned about the power of innovation while at Penn State, This example involved a very controversial effort. Prior to my arriving at Penn State, the campus humor magazine had been banned because of things they said about the college president’s daughter. Along with a friend, we developed a comprehensive and innovative plan to bring humor back onto campus. We developed a multi-element innovative plan and we executed it well The result was the triumphant return of Froth. We had the support of hundreds of students who signed up to be part of the sales and editorial staff.
    • Define stimulus – in this context, stimulus is information you bring into an innovation session that immediately generates many more ideas compared to no stimulus. Information can be in the form of words and/or pictures. While in innovation sessions, PowerPoint presentations tend to be the most prevalent, I will give you an example of a simple, informal talk that inspired 40 people to do exceptionally innovative work.
    • Five basic forms of stimulus.
      • Background and grounding: it is often good to start an innovation session with a presentation on what is already known and the basis for the session’s needs and objectives.
      • Broader perspective: this is a very big category of stimulus and includes some of the following topics.
        • Competition: what they are doing, where they are strong/weak, recent and upcoming innovations.
        • Worldwide: finding examples of what other similar businesses are doing can prompt significant new ideas.
        • Megatrends: broader cultural and demographic changes relevant to the session’s needs.
      • Relevant developments: whenever you have top external experts as part of an innovation session, ask them to present latest relevant developments from their perspective.
      • Mind expansion: we occasionally use a series of presentations called “the world is a very different place than you think it is.” Includes developments from science, especially quantum physics. It is intended to shake up deeply entrenched views of people in the session so they can explore some even wild and wacky ideas.
      • Inspiration: we have a series of presentations that inspire people to take the existing ideas – many of which may be breakthrough ideas already – and make them much bigger.
    • A few stimulus examples.
      • ASU
      • This next second example used no PowerPoint slides and was one of the most inspiring stimulus presentations I have ever experienced. We were doing a major project for Kimberly-Clark. Since the session’s purpose focused on senior citizens, I found and invited Dr. Bill Thomas– a Harvard medical school trained physician who is broadly recognized as one of the most knowledgeable people on senior citizens. Dressed in a sweatshirt and sneakers, he informally sat in front of the group and shared deep insights into this important group of consumers. Both the information, which was mostly unique to Bill, and his manner of communication inspired and guided a very important and intense three-day inventing session that included more than 30 people.
      • Third, in virtually every one of our major sessions we use the relevant developments type of stimulus presentation. These are presentations usually given by the external experts. In the previous podcast I talked about a project we did for Nestlé. One of the key external experts was a professor from Cornell. He had done breakthrough, relevant, and unpublished research that the top scientists at Nestlé were unaware of. This information along with presentations from the Penn State and Ohio State professors enabled us to almost completely solve the client’s need a half day into a two-day session.
    • Here are a couple of considerations when putting together stimulus.
      • Keep it simple! Do not trying to fill a PowerPoint slide with as many words as possible. Stay focused on the very few major, difference making points.
      • Pictures. Pictures. In most projects, visuals have great stimulus and inspiration potential. They are also very strong communicators of key information.
      • Have a stimulus plan for the entire session. In most cases you start with a background and grounding presentation. It then often makes sense to add a relative developments presentation or two or three. Inspiration and mind expansion presentations often come later in the session. For example, if it is a whole day session, these types of presentations are often most helpful right after lunch or in the early afternoon.
    • A summary of what we have covered today.
      • First, I defined stimulus as information you bring into a presentation that produces more ideas then no stimulus.
      • Second, I shared the five basic types of stimulus. Each plays a different role in the success of your innovation session.
      • Third, I shared a few of stimulus examples that start bringing to life this important element in quantum idea generation – a process that generates at least 12 times more ideas than brainstorming.
    • Ongoing close.
      • What you can do today with this information – now you know what kind of stimulus works best and where you might look for it. As a result, if you have an innovation meeting in the near future, you can start assembling the stimulus for a high potential innovation team meeting.
      • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
      • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
      • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
      • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and as a Kindle book. Is truly packed with lots of practical help.
      • Here’s a quick review of podcasts to come. The next three podcast will complete the series and quantum idea generation. Following that be a series on how you can double the chances for success on a new product or service – either an existing one or a new one you invent. Please join me for the next podcast where we will dive into the third component of quantum idea generation – brain type.
      • Thank you very much for your time and I look forward to reconnecting with you soon.

P2 Ideas From Many Sources

  • Hello and welcome.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Personal perspective – Ipswich. Looking back it is probably where I first demonstrated my interest in and modest skill at innovation. In my senior year of high school, I learned of a significant opportunity to raise money for a local charity. I got together a diverse group of students and we came up with a very innovative solution that ultimately made the front page of our local newspaper. It also raised a record amount for the local charity. Early on I learned that diversity is very powerful.
  • So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
    • First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing for 10 years, then taught in the school of management at Arizona State University for six years, and I have been a leader in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
      • In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
    • Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
  • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  • Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  • Brief review of quantum idea generation. In the previous podcast:
    • Quantum idea generation produces at least 12 times more ideas than brainstorming.
    • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
  • Quantum idea generation – how diversity jump starts idea generation.
    • Today were going to dive deep into the topic of how you bring powerful diversity into an idea generating meeting.
      • As you plan for an important innovation idea generating meeting, diversity of people in the meeting should be one of your most important and first considerations.
      • This podcast covers important “must haves” in planning diversity and provide a couple of real diversity examples.
    • Personal perspective: learning about the power of diversity was a very powerful personal lesson for me. I learned that however good I thought my solutions and ideas were, if I invited in the right kind of diversity, my best ideas always became much, much better ideas. So, while the focus of this podcast is on diversity and quantum idea generation as it relates to business, this podcast can also be a significant personal benefit to you.
  • Define diversity – a wide range of skills and experiences that are relevant to the need for ideas. Diversity is extremely important because people with different experiences and insights will have different possible solutions to your need – diversity is that simple and that powerful. Diversity also produces bigger and higher quality ideas versus no diversity.
    • Three levels of diversity.
      • First, if you want to develop innovative new products, you may want people from marketing, sales, research, product development, and maybe even manufacturing.
      • Second, you definitely want people from inside the company that have these skills and experiences, but you also want to seriously consider finding and bringing in external people that have different but relevant skills and experiences.
      • Third, you can expand diversity by bringing in highly experienced and successful people with general management experience to ensure you get a bigger picture view of potential opportunities.
    • Why is diversity so important?
      • It is very difficult to get out of the box thinking from people that live in the box.
        • Company culture is very powerful. Most cultures strictly define what the company will do and will not do. This can severely limit possibility thinking.
        • While it is not impossible to get out of the box thinking from people that live in the box, it is very risky to limit diversity only to people who are part of the company.
      • You want to bring in people with different and broader skills and experiences. When it comes to external expertise, you want these skills and experiences to be relevant to the need, but that do not duplicate the skills and experiences of people inside the company.
      • This is very important – big ideas happen when internal experts explore possibilities with external experts who see things in different and often better ways than the internal people alone. What happens is you get the best of the internal and external expertise to come together to create truly breakthrough ideas.
    • Here are some other diversity considerations.
      • You only want people who are engaged with the need. Put another way, you want people who really care about successfully meeting the need.
      • You never want to have somebody in the room just because their boss told him to be there.
      • You never want to have anybody in the room that does not want to really, really want to be there.
    • Some real-world examples of diversity used by Innovate2Grow Experts/i2ge.com.
      • Real-world example number one: Nestlé.
        • The need: Nestlé needed some breakthrough ideas for some of its frozen food products. They wanted some specific breakthrough ideas that would reduce cooking times while improving the quality of the cooked food. Very challenging project – “good luck.”
        • How we developed diversity for this project.
          • Nestlé people: we only wanted people who were deeply passionate about making the breakthrough.
            • Marketing: we selected the three key marketing people who first identified the opportunity and need. Their career progress could be significantly influenced by a positive result on this project.
            • Research: we brought in the key internal expert in consumer research for this product type.
            • Product development: we brought in several people with the most expertise for these products. These were highly skilled, capable people.
          • External relevant expertise. We identified the world’s leading external experts in high quality, fast cooking of frozen foods. i2Ge’s key leaders conducted the research and interviews necessary to find these people.
            • Cornell professor: he had conducted unpublished research on the exact Nestle need and had identified a breakthrough approach. His contributions quickly enabled the idea session to produce several breakthrough ideas.
            • Penn State professor: he also had conducted breakthrough research in this area. His insights also produced very promising possibilities.
            • Ohio State professor: he conducted similar research five years ago that very few others were aware of. His insights contributed to making significant improvements to the first round of ideas.
            • Microwave cooking expert: we found the world’s leading expert on how microwave ovens work. He was incredibly helpful in helping to combine multiple insights and possibilities into a select few with the greatest promise for success.
          • External bigger picture business and engineering expertise. These people are part of the Innovate2Grow team of experts. Here is a sample of the team of experts brought into this session.
            • A former president and CEO of a major company who prior to moving to this company was the youngest ever general manager and group vice president at Procter & Gamble.
            • The former president of Eureka Ranch that had been one of the preeminent innovation companies in America. She personally led more innovation projects than probably any other person in America.
            • The president of a major outdoor sporting company. A graduate of Harvard Business School, he takes time off from his full-time job to participate in the sessions.
            • A top consumer research expert with expertise across many product categories for United States and international clients.
          • In this example, there was a two day session to develop breakthrough ideas. There were about 20 total people involved in the session. The result was breakthrough ideas that Nestlé developed.
            • Noon the first day comment
            • Research of these ideas following the meeting demonstrated that these ideas had more than twice the chances for long-term success as compared to the average new product idea.
          • Real-world example number two: Faith Plumbing.
            • Background: this local plumbing company specialized in plumbing for new apartment construction projects.
            • The need: in the early stages of a new construction project, the plumbing site foreman encountered unexpected installation challenges. These challenges put additional work on hold until they resolved the problem. Having a crew standing around waiting for a problem to be solved, is an expensive proposition to a small company.
            • The diversity solution: I was the coach for the owner of the company. I knew the importance and degree of difficulty of the situation they faced. Fixing the problem the first time was a very high priority. I quickly suggested a meeting at the construction site two hours after we learned of the need. I knew that we needed diverse skills and experiences if we were to solve the problem the first time.
              • Plumbing site foreman: he had worked over 10 years with my client and had more than 20 years of total plumbing experience on major projects.
              • My client, the plumbing company owner: 30 years of owning a plumbing company and one of the most resourceful, creative people in the plumbing industry.
              • The general contractor’s site foreman: he had more than 15 years of general contractor experience, which means he had a quality understanding of the big picture needs and challenges.
              • The four of us met at the worksite. We visually examined the problem. I informally use the quantum idea generation process that included the high quality and quickly assembled diverse expertise.
              • In less than 60 minutes we devised a highly innovative solution – never before used in this kind of situation. The solution worked in the five different configurations present at the worksite. The solution became a new standard used by both the general contractor and the plumbing company.
            • A summary of what we have covered today.
              • First, diversity is a critical component of quantum idea generation. When diversity is used with the other three critical components, you consistently expect at least 12 times more ideas then brainstorming.
              • Second, into an innovation meeting you want to bring people with a range of skills and experiences that relate to each other but do not duplicate skills and experiences.
              • Third, for major innovation needs, it helps if you bringing diversity from three sources. You want the best internal expertise, expertise from outside the company, and people with broader general management perspective. Regarding external expertise, ideally it’s from outside the company but it can also be from another division our sister company.
            • Ongoing close.
              • What you can do today with this information – now you know exactly what kind of expertise diversity works best and where you might look for it. As a result, if you have an innovation meeting in the near future, you can start assembling a high potential innovation team for that meeting.
              • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
              • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
              • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
              • Please join me for the next podcast where we will dive into the second component of quantum idea generation – stimulus.
              • Thank you very much for your time and I look forward to reconnecting with you soon. Have a great day.

P1 12X More Ideas Overview.

    1. Hello and welcome.
      1. Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
      2. Personal perspective – Arizona: spring training where innovations blossom every year…new players, managers, and trying to find the ideas that make champions.
    2. So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
      1. First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
      2. Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing for 10 years, then taught in the school of management at Arizona State University for six years, and I have been a leader in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
        1. In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
  • Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
  1. If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  2. Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  1. How today’s podcast immediately helps you.
    1. Confidently know that there is a powerful alternative to traditional brainstorming. Quantum idea generation produces 12 times more ideas than brainstorming. This begins a series of 6 quantum idea generation podcasts
    2. You can immediately plan to use quantum idea generation next time you need many high-quality ideas in a short period of time.
    3. Personal perspective: in life we sometimes face conundrums and wish that we had more ideas to solve or fix a situation. Knowing that there is a super powerful idea generating method will enable you to solve and fix these situations better than ever. These can be personal challenges ranging all the way from managing your career to having wonderful relationships.
  2. Quick overview of what you will learn today.
    1. The research supporting quantum idea generation.
    2. The four critical components of quantum idea generation.
  3. Why you can believe that quantum idea generation delivers at least 12 times more ideas and brainstorming.
    1. Oklahoma State University research studies: two studies, in both cases there was a test and control, control used brainstorming and the test used quantum idea generation methodology—with the same project. Bottom line: quantum idea generation methodology produced 12 times more ideas than brainstorming.
    2. Real world experience.
      1. Version 1.0 developed by Doug Hall the founder of Eureka Ranch, which has been one of the leading innovation companies in America.
        1. The company and the quantum idea generation methodology have been featured twice on NBC’s Dateline program.
      2. Eureka Ranch inventing sessions for many of the Fortune 100 and 500 companies. It is why these companies went to Eureka Ranch – generate many high quality new product ideas in a very short period of time.
  • Innovate2Grow Experts/i2Ge: while Doug developed version 1.0 of quantum idea generation, my company developed version 2.0, which will be shared with you in these podcasts. Like Eureka Ranch, we’ve used this with many Fortune 500 companies plus many smaller companies, including a local plumbing company.
    1. In these podcasts I will highlight the major improvements were made in version 2.0.
    2. Very importantly – the Oklahoma State University research was done on version 1.0. We strongly believe that if the same research were duplicated today version 2.0 would easily be over 15 times more ideas than brainstorming – with the vast majority of additional ideas being truly breakthrough, out-of-the-box ideas.
    3. IDEO example – they use brainstorming.
  1. The four critical elements of quantum idea generation – an overview.
    1. Diversity: the right kind of diversity fuels a major expansion of idea generation. One of the biggest improvements we made with version 2. 0 was to dramatically expand and improve the quantity and quality of diversity. We will go into lots of detail on diversity in podcast 2.
    2. Stimulus: stimulus is critical to getting people to think bigger and differently. This is another area where there were significant improvements from version 1.0 to 2.0. Podcast three will dive deep into this important topic.
    3. Brain type: for a long time you’ve probably heard that there are “creative types” or that you’re either born creative or not born creative. This is hogwash. Almost everyone can be equally creative but they are creative in different ways. Podcast four will explore this important topic.
    4. No fear, only fun: fear goes beyond stifling creativity – it kills creativity. In a session you need to prevent fear and make sure that there is a high level of fun. Podcast five will explore how you can have highly productive fun in idea generation.
    5. Lastly podcast six will put all of this together. All the parts need to work harmoniously together so that you can get 12 times more high-quality ideas.
  2. Review of what we have covered.
    1. Quantum idea generation is proven in university studies and in the real world to generate 12 times more ideas than brainstorming. I noted that the major improvements made in version 2.0 would probably produce 15 times more ideas than brainstorming.
    2. There are four critical components of quantum idea generation – diversity, stimulus, brain type, and no fear. Each of these will be covered individually in subsequent podcasts.
  3. How quantum idea generation can help you every single week.
    1. Innovation certainly.
    2. Anytime you need many high-quality ideas in a short period of time.
    3. Quantum idea generation requires modest preparation time and then actual idea generation happens much faster than brainstorming. Examples:
      1. Marketing: a meeting to develop improvements to last year’s promotion plan plus entirely new promotion ideas.
      2. Manufacturing: a meeting to develop a range of options for quickly installing new manufacturing capability.
  • Sales: a meeting to develop breakthrough ideas to sell a new customer that could potentially become your biggest new customer.
  1. HR: a meeting to develop ideas for an improved plan to communicate this year’s employee benefits.
  2. As you will learn, the basic principles can be used spontaneously in a meeting or if time is available develop a more comprehensive use of the quantum idea generation process.
  1. Net – many, many more big, high quality ideas in a short period of time as compared to brainstorming.
  1. What you can do today with this information – if you have an important need and/or meeting coming up where generating a lot of ideas is important, then pencil in that you want to listen to the other five podcasts where you will learn in detail how to conduct a quantum idea generation meeting.
  2. If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
  3. If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
  4. Please join me for the next podcast where we will dive into the rich subject of bringing diversity into an idea generating session.
  5. Thank you very much for your time and I look forward to reconnecting with you soon. Have a great day.

P00 Intro How This Podcast Helps Everyone

  • Opening—on-going.
    • Welcome to the first ever Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast.
    • I have been in the innovation business for decades – leading innovation at big companies like Procter & Gamble and Gallo, teaching innovation as a professor at Arizona State University, as an executive coach to entrepreneurs, and building highly innovative personal businesses, including founding a leading innovation consulting company.
    • I have learned so much and realize that so few people really know innovation best practices. My goal is to share with you what I’ve learned and what other highly experienced, very successful people in the field of innovation have learned. From my perspective, this is giving back innovation best practices to anyone and everyone who can benefit from them.
    • I can say unequivocally that you will get a greater quantity and quality of information on innovation from this podcast than any other podcast available today in 2015 as I record this. In fact, some of the major innovation help in this podcast is only available to America’s largest corporations today. 1:39
    • The same innovation help that you get for free in these podcasts, many, many major corporations have paid hundreds of thousands of dollars up to over $1 million to gain access to. Many of the Fortune 500 companies have been willing to pay this much for the help in these podcasts because these best practices are proven, practical, and profitable to their bottom line. These are companies like Procter & Gamble, Kimberly-Clark, Clorox, Nestlé, technology companies, offshore drilling, potato chip companies and the list goes on and on.
    • My innovation company, Innovate2Grow Experts at i2ge.com utilizes these state-of-the-art innovation processes to help our clients invent breakthrough new products. Our clients have paid my company hundreds of thousands of dollars up to over $1 million in fees to use these unique processes to invent the breakthrough new products they need. This is the only podcast where you will get access to these state-of-the-art capabilities and resources. 2:23
  • My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
  • I have very high standards for what information will be in these podcasts. It has to be proven information – proven in independent studies and most importantly in the real world. It absolutely needs to be practical – regardless of the type of business that you are in you will be able to use the information in these podcasts. In my experience, the information I share will help you to sell more and make more.
  • My goal is provide you with 3-5 podcasts per week…….we have an awful lot to talk about. Innovation is an exciting topic….there is lots of fun to be had! Each podcast will be about 15 – 20 minutes long. Research revealed that the average commute time is 25 minutes, so I wanted you to be able to complete listening to a podcast in one commute.
  • The information shared these podcasts falls into about five categories.
    • First, there will be innovation fundamentals. These are things that anyone interested in innovation must do.
    • Second, there will be innovation toolkits. This will include a variety of methods and processes that work virtually every time in a wide variety of situations.
    • Third, there will be innovation case studies. We will examine real-world innovation successes and learn what the companies did to achieve their success.
    • Fourth, there will be the latest news in the field of innovation. This will come from authoritative books, websites, and interviews.
    • Fifth, we will address real-world innovation challenges and needs. This includes answering your questions and sharing how you overcame innovation challenges.
  • A preview of some upcoming series.
    • We will start with a series on innovation fundamentals. Successful innovation requires many, many ideas. We will share an extensively proven process for generating 12 times more ideas than brainstorming. This is a major reason my company has been hired many times by major corporations to invent major new products. When they hire us to use this process, we are paid a six or seven figure fee.
    • The next series after this will also be on innovation fundamentals. In the world of innovation we have known for decades that 75% of all new products fail – mostly within less than two years. Conversely 25% succeed. This next series of podcasts shares with you rock solid, scientifically proven methods on how you can at least double your chances for success – that’s 50% or greater chances for success.
    • The next series after that fall into the innovation toolkit and case studies categories. The person who has probably helped invent more new products than anyone else in America today will share her favorite idea generating processes plus new product invention case studies on some of the biggest brand names in America.
  • Please subscribe and when you do please consider giving us a five star review and written review. Thanks you.
  • Again, every podcast is intended to provide you with a high return on your time investment. Every podcast is designed so you can immediately use the information to sell more and make more.
  • Thank you very much for your time and I look forward to reconnecting with you soon.

Innovative Graphic Design.

In innovation graphic design can often play a critical role. By visualizing ideas the ideas become clearer and more compelling to consumers than just words.

At bluesagecreative.com they are innovative business model delivers more of what you want and less of what you don’t want.

First, the core group of world-class designers have more than 100 years experience helping companies with solutions designed to sell more and make more. Second, the Blue Sage Creative 100% Promise for Graphic Design – 100% of projects on time and 100% of projects on budget. Third, compared to an internal graphic design capability or a traditional external graphic design company, Blue Sage Creative 25% – 35% Graphic Design Savings. By utilizing all independent contractor designers, competitive bidding of all design projects, an excellent project management Blue Sage Creative consistently delivers solutions designed to Sell More and Make More.


Innovation Success Case Study

Gatorade: From Double Digit Declines to Double Digit Growth

Innovation played a major role in turning around the Gatorade business.

As you can read in the article from the current Fast Company magazine, innovation occurred on multiple dimensions but two of them especially caught my attention.

  1. Compelling Consumer Insight: Gatorade developed deep understandings of its core or heavy user base. They then decided to innovate around the very unique needs of their heavy user base, recognizing that meeting their needs would also have much broader appeal. That innovation produced a very different looking Gatorade product lineup.
  2. Systems Thinking: Innovation led Gatorade to a systems solution. No longer was there one core formulation sold in a variety of flavors and sizes. There were now different formulations in very distinctive packaging. There was a separate rationale for each product and how they related to each other in a sports and exercise environment.

This is exactly the kind of thinking Innovate2Grow Experts/i2Ge brings to the innovation process. i2Ge looks broadly and deeply looking for nuggets of knowledge that can unlock truly big innovation ideas. i2Ge recognizes that innovative systems thinking can be appropriate in many categories, like the iPod system of hardware, software, and iTunes.

If you need breakthrough thinking/disruptive innovations please talk to us. i2Ge is the only innovation company that goes on the line for big thinking results with i2Ge’s $100,000 unconditional guarantee of results.

Click on/go to the  link below for the article

 http://www.fastcompany.com/most-creative-people/2012/sarah-robb-ohagan

What Gen Y Is Not Buying That Earlier Generations Did Buy

Yes, the world is changing….and rapidly.

Some of the items on the list are expected….but the magnitude of change is often startling.  Buying behavior changes are a great values change signal.

The best lesson is not so much what they are buying less of, but what they are buying more of.

You can learn from these changes and look for where they might be appropriate lessons for your business.

Clicking the link below to read a PDF file of the article.

Products that Gen Y just will not buy pdf


Best Results: 30% of Innovation in Non-Core Areas

An article in the April Harvard Business Review reports an analysis that companies that have 30% of their innovation portfolio focused outside their core business produce better long-term business results.

Of this 30% there are two major focus areas.  The first focus area is plans to enter new categories and/or adjacencies. Successfully entering new segments requires having a product that is clearly to dramatically better than the best product in the segment today. The second focus area is transformational ideas. These can be new categories or entirely new to the world ideas.

Make no mistake about it, keeping the core business strong and vital is critical to an enterprise’s long-term success.

But when the company focuses only on that, it encounters serious risk. This article reports research supporting our point of view that portfolio diversity of the kind described here is critical to outperforming your peers.

This is also one of the most challenging types of innovation from multiple dimensions. It requires bigger, out-of-the-box thinking which most companies are not skilled at. In many ways Innovate2Grow Experts/i2Ge specializes in this because of our very high-powered  inventing process that consistently delivers ideas that are dramatically better and transformational.

Even when companies have these kinds of ideas, company culture can be toxic to them. Developing ideas like this into marketplace successes often requires new organizational capabilities. Sometimes partnering with external resources can help to maintain the vitality of the original ideas.


12X More Ideas: Reduce Fear+Left Right Brain Creativity

Nothing stifles creativity like fear of sounding weird or like a wacko. Learn how to reduce the year and tremendously increase creativity when you do so.  When you do this you get ideas capable of increasing revenues for several years.

To get the really big ideas requires the courage and space to start at outrageous and not be judged negatively for it.

The opposite of fear in a creative environment is having fun. Eliminate fear and nurture fun and creativity can be off the charts.

It is a myth that you were born creative or not. Many studies have proven that left and right brain oriented folks are equally creative. Having said that, left and right brain people like to create in very different ways. Learn how to create highly successful left and right brain idea generation exercises and put this to work today in your business.

When you tailor creative generation exercises to the makeup of your creative group (left and/or right brain), you optimize creativity.