In this podcast I interview a good friend, Rich Boone. We have known each other since my years at the Gallo Winery, where he was in charge of global research the company. Prior to that he learned his research craft that Procter & Gamble, the company that I’m also very familiar with and very respectful of. Since leaving Gallo, he has done research for major United States and international clients.
For this interview I asked Rich to talk about research from the perspective of innovation and research methods that could help virtually any business.
Let’s get started.
Here are some points from my interview with Rich that I think can immediately help virtually every listener of this podcast.