In today’s podcast, we have the opportunity to truly learn some innovation best practices. In this podcast, I have the honor to interview Drew Boyd. Today Drew Boyd is the executive director of the Masters marketing program and assistant professor of marketing and innovation in the Carl H Lindner College of business at the University of Cincinnati.
What I love about Drew is that he has this wonderful combination of mastering innovation in the real world during his 17 years at Johnson & Johnson and then as a teacher and researcher in the academic world. While at Johnson & Johnson he developed the marketing mastery program which was not only acclaimed within the company but also by other companies like Procter & Gamble and Kraft.
Drew has co-authored a book titled Inside the Box: a Proven System of Creativity for Breakthrough Results. You will get a peek into the powerful insights in this book from our interview. He also has a very interesting ongoing blog which is at www.insidetheboxinnovation.com.
So, let’s talk to Drew Boyd.
As I stated in the interview, I definitely learned something from my conversation with Drew Boyd. I think there are some very useful insights that can help everyone listening to this podcast.
First, you can take strong encouragement from Drew that everyone can learn to be creative just like you could learn any other skill. In an earlier podcast, you heard from me the same encouragement that everyone can be creative.
Second, Drew’s inside the box perspective has some very valuable guidance. Innovation is not about going off into the wild blue yonder without a compass and knowledge of your capabilities. Innovation works best when there are appropriate constraints that guide your innovation efforts. These constraints are equally important in the front end of the innovation effort all the way through going to the marketplace.
Do not forget his book titled Inside the Box: a Proven System of Creativity for Breakthrough Results and his very interesting ongoing blog which is at www.insidetheboxinnovation.com.
This is a podcast worth listening to again. As with all of the innovation best practices podcasts my goal is to provide you with proven practical learning that you can translate into selling more and making more.