“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
Personal perspective – Arizona: spring training where innovations blossom every year…new players, managers, and trying to find the ideas that make champions.
So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing for 10 years, then taught in the school of management at Arizona State University for six years, and I have been a leader in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is email@example.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
How today’s podcast immediately helps you.
Confidently know that there is a powerful alternative to traditional brainstorming. Quantum idea generation produces 12 times more ideas than brainstorming. This begins a series of 6 quantum idea generation podcasts
You can immediately plan to use quantum idea generation next time you need many high-quality ideas in a short period of time.
Personal perspective: in life we sometimes face conundrums and wish that we had more ideas to solve or fix a situation. Knowing that there is a super powerful idea generating method will enable you to solve and fix these situations better than ever. These can be personal challenges ranging all the way from managing your career to having wonderful relationships.
Quick overview of what you will learn today.
The research supporting quantum idea generation.
The four critical components of quantum idea generation.
Why you can believe that quantum idea generation delivers at least 12 times more ideas and brainstorming.
Oklahoma State University research studies: two studies, in both cases there was a test and control, control used brainstorming and the test used quantum idea generation methodology—with the same project. Bottom line: quantum idea generation methodology produced 12 times more ideas than brainstorming.
Real world experience.
Version 1.0 developed by Doug Hall the founder of Eureka Ranch, which has been one of the leading innovation companies in America.
The company and the quantum idea generation methodology have been featured twice on NBC’s Dateline program.
Eureka Ranch inventing sessions for many of the Fortune 100 and 500 companies. It is why these companies went to Eureka Ranch – generate many high quality new product ideas in a very short period of time.
Innovate2Grow Experts/i2Ge: while Doug developed version 1.0 of quantum idea generation, my company developed version 2.0, which will be shared with you in these podcasts. Like Eureka Ranch, we’ve used this with many Fortune 500 companies plus many smaller companies, including a local plumbing company.
In these podcasts I will highlight the major improvements were made in version 2.0.
Very importantly – the Oklahoma State University research was done on version 1.0. We strongly believe that if the same research were duplicated today version 2.0 would easily be over 15 times more ideas than brainstorming – with the vast majority of additional ideas being truly breakthrough, out-of-the-box ideas.
IDEO example – they use brainstorming.
The four critical elements of quantum idea generation – an overview.
Diversity: the right kind of diversity fuels a major expansion of idea generation. One of the biggest improvements we made with version 2. 0 was to dramatically expand and improve the quantity and quality of diversity. We will go into lots of detail on diversity in podcast 2.
Stimulus: stimulus is critical to getting people to think bigger and differently. This is another area where there were significant improvements from version 1.0 to 2.0. Podcast three will dive deep into this important topic.
Brain type: for a long time you’ve probably heard that there are “creative types” or that you’re either born creative or not born creative. This is hogwash. Almost everyone can be equally creative but they are creative in different ways. Podcast four will explore this important topic.
No fear, only fun: fear goes beyond stifling creativity – it kills creativity. In a session you need to prevent fear and make sure that there is a high level of fun. Podcast five will explore how you can have highly productive fun in idea generation.
Lastly podcast six will put all of this together. All the parts need to work harmoniously together so that you can get 12 times more high-quality ideas.
Review of what we have covered.
Quantum idea generation is proven in university studies and in the real world to generate 12 times more ideas than brainstorming. I noted that the major improvements made in version 2.0 would probably produce 15 times more ideas than brainstorming.
There are four critical components of quantum idea generation – diversity, stimulus, brain type, and no fear. Each of these will be covered individually in subsequent podcasts.
How quantum idea generation can help you every single week.
Anytime you need many high-quality ideas in a short period of time.
Quantum idea generation requires modest preparation time and then actual idea generation happens much faster than brainstorming. Examples:
Marketing: a meeting to develop improvements to last year’s promotion plan plus entirely new promotion ideas.
Manufacturing: a meeting to develop a range of options for quickly installing new manufacturing capability.
Sales: a meeting to develop breakthrough ideas to sell a new customer that could potentially become your biggest new customer.
HR: a meeting to develop ideas for an improved plan to communicate this year’s employee benefits.
As you will learn, the basic principles can be used spontaneously in a meeting or if time is available develop a more comprehensive use of the quantum idea generation process.
Net – many, many more big, high quality ideas in a short period of time as compared to brainstorming.
What you can do today with this information – if you have an important need and/or meeting coming up where generating a lot of ideas is important, then pencil in that you want to listen to the other five podcasts where you will learn in detail how to conduct a quantum idea generation meeting.
If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
Please join me for the next podcast where we will dive into the rich subject of bringing diversity into an idea generating session.
Thank you very much for your time and I look forward to reconnecting with you soon. Have a great day.
“Welcome to the first ever Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast.
I have been in the innovation business for decades – leading innovation at big companies like Procter & Gamble and Gallo, teaching innovation as a professor at Arizona State University, as an executive coach to entrepreneurs, and building highly innovative personal businesses, including founding a leading innovation consulting company.
I have learned so much and realize that so few people really know innovation best practices. My goal is to share with you what I’ve learned and what other highly experienced, very successful people in the field of innovation have learned. From my perspective, this is giving back innovation best practices to anyone and everyone who can benefit from them.
I can say unequivocally that you will get a greater quantity and quality of information on innovation from this podcast than any other podcast available today in 2015 as I record this. In fact, some of the major innovation help in this podcast is only available to America’s largest corporations today. 1:39
The same innovation help that you get for free in these podcasts, many, many major corporations have paid hundreds of thousands of dollars up to over $1 million to gain access to. Many of the Fortune 500 companies have been willing to pay this much for the help in these podcasts because these best practices are proven, practical, and profitable to their bottom line. These are companies like Procter & Gamble, Kimberly-Clark, Clorox, Nestlé, technology companies, offshore drilling, potato chip companies and the list goes on and on.
My innovation company, Innovate2Grow Experts at i2ge.com utilizes these state-of-the-art innovation processes to help our clients invent breakthrough new products. Our clients have paid my company hundreds of thousands of dollars up to over $1 million in fees to use these unique processes to invent the breakthrough new products they need. This is the only podcast where you will get access to these state-of-the-art capabilities and resources. 2:23
My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
I have very high standards for what information will be in these podcasts. It has to be proven information – proven in independent studies and most importantly in the real world. It absolutely needs to be practical – regardless of the type of business that you are in you will be able to use the information in these podcasts. In my experience, the information I share will help you to sell more and make more.
My goal is provide you with 3-5 podcasts per week…….we have an awful lot to talk about. Innovation is an exciting topic….there is lots of fun to be had! Each podcast will be about 15 – 20 minutes long. Research revealed that the average commute time is 25 minutes, so I wanted you to be able to complete listening to a podcast in one commute.
The information shared these podcasts falls into about five categories.
First, there will be innovation fundamentals. These are things that anyone interested in innovation must do.
Second, there will be innovation toolkits. This will include a variety of methods and processes that work virtually every time in a wide variety of situations.
Third, there will be innovation case studies. We will examine real-world innovation successes and learn what the companies did to achieve their success.
Fourth, there will be the latest news in the field of innovation. This will come from authoritative books, websites, and interviews.
Fifth, we will address real-world innovation challenges and needs. This includes answering your questions and sharing how you overcame innovation challenges.
A preview of some upcoming series.
We will start with a series on innovation fundamentals. Successful innovation requires many, many ideas. We will share an extensively proven process for generating 12 times more ideas than brainstorming. This is a major reason my company has been hired many times by major corporations to invent major new products. When they hire us to use this process, we are paid a six or seven figure fee.
The next series after this will also be on innovation fundamentals. In the world of innovation we have known for decades that 75% of all new products fail – mostly within less than two years. Conversely 25% succeed. This next series of podcasts shares with you rock solid, scientifically proven methods on how you can at least double your chances for success – that’s 50% or greater chances for success.
The next series after that fall into the innovation toolkit and case studies categories. The person who has probably helped invent more new products than anyone else in America today will share her favorite idea generating processes plus new product invention case studies on some of the biggest brand names in America.
Please subscribe and when you do please consider giving us a five star review and written review. Thanks you.
Again, every podcast is intended to provide you with a high return on your time investment. Every podcast is designed so you can immediately use the information to sell more and make more.
Thank you very much for your time and I look forward to reconnecting with you soon.