“Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
Personal perspective – Arizona: spring training where innovations blossom every year…new players, managers, and trying to find the ideas that make champions.
So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing for 10 years, then taught in the school of management at Arizona State University for six years, and I have been a leader in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
How today’s podcast immediately helps you.
Confidently know that there is a powerful alternative to traditional brainstorming. Quantum idea generation produces 12 times more ideas than brainstorming. This begins a series of 6 quantum idea generation podcasts
You can immediately plan to use quantum idea generation next time you need many high-quality ideas in a short period of time.
Personal perspective: in life we sometimes face conundrums and wish that we had more ideas to solve or fix a situation. Knowing that there is a super powerful idea generating method will enable you to solve and fix these situations better than ever. These can be personal challenges ranging all the way from managing your career to having wonderful relationships.
Quick overview of what you will learn today.
The research supporting quantum idea generation.
The four critical components of quantum idea generation.
Why you can believe that quantum idea generation delivers at least 12 times more ideas and brainstorming.
Oklahoma State University research studies: two studies, in both cases there was a test and control, control used brainstorming and the test used quantum idea generation methodology—with the same project. Bottom line: quantum idea generation methodology produced 12 times more ideas than brainstorming.
Real world experience.
Version 1.0 developed by Doug Hall the founder of Eureka Ranch, which has been one of the leading innovation companies in America.
The company and the quantum idea generation methodology have been featured twice on NBC’s Dateline program.
Eureka Ranch inventing sessions for many of the Fortune 100 and 500 companies. It is why these companies went to Eureka Ranch – generate many high quality new product ideas in a very short period of time.
Innovate2Grow Experts/i2Ge: while Doug developed version 1.0 of quantum idea generation, my company developed version 2.0, which will be shared with you in these podcasts. Like Eureka Ranch, we’ve used this with many Fortune 500 companies plus many smaller companies, including a local plumbing company.
In these podcasts I will highlight the major improvements were made in version 2.0.
Very importantly – the Oklahoma State University research was done on version 1.0. We strongly believe that if the same research were duplicated today version 2.0 would easily be over 15 times more ideas than brainstorming – with the vast majority of additional ideas being truly breakthrough, out-of-the-box ideas.
IDEO example – they use brainstorming.
The four critical elements of quantum idea generation – an overview.
Diversity: the right kind of diversity fuels a major expansion of idea generation. One of the biggest improvements we made with version 2. 0 was to dramatically expand and improve the quantity and quality of diversity. We will go into lots of detail on diversity in podcast 2.
Stimulus: stimulus is critical to getting people to think bigger and differently. This is another area where there were significant improvements from version 1.0 to 2.0. Podcast three will dive deep into this important topic.
Brain type: for a long time you’ve probably heard that there are “creative types” or that you’re either born creative or not born creative. This is hogwash. Almost everyone can be equally creative but they are creative in different ways. Podcast four will explore this important topic.
No fear, only fun: fear goes beyond stifling creativity – it kills creativity. In a session you need to prevent fear and make sure that there is a high level of fun. Podcast five will explore how you can have highly productive fun in idea generation.
Lastly podcast six will put all of this together. All the parts need to work harmoniously together so that you can get 12 times more high-quality ideas.
Review of what we have covered.
Quantum idea generation is proven in university studies and in the real world to generate 12 times more ideas than brainstorming. I noted that the major improvements made in version 2.0 would probably produce 15 times more ideas than brainstorming.
There are four critical components of quantum idea generation – diversity, stimulus, brain type, and no fear. Each of these will be covered individually in subsequent podcasts.
How quantum idea generation can help you every single week.
Innovation certainly.
Anytime you need many high-quality ideas in a short period of time.
Quantum idea generation requires modest preparation time and then actual idea generation happens much faster than brainstorming. Examples:
Marketing: a meeting to develop improvements to last year’s promotion plan plus entirely new promotion ideas.
Manufacturing: a meeting to develop a range of options for quickly installing new manufacturing capability.
Sales: a meeting to develop breakthrough ideas to sell a new customer that could potentially become your biggest new customer.
HR: a meeting to develop ideas for an improved plan to communicate this year’s employee benefits.
As you will learn, the basic principles can be used spontaneously in a meeting or if time is available develop a more comprehensive use of the quantum idea generation process.
Net – many, many more big, high quality ideas in a short period of time as compared to brainstorming.
What you can do today with this information – if you have an important need and/or meeting coming up where generating a lot of ideas is important, then pencil in that you want to listen to the other five podcasts where you will learn in detail how to conduct a quantum idea generation meeting.
If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
Please join me for the next podcast where we will dive into the rich subject of bringing diversity into an idea generating session.
Thank you very much for your time and I look forward to reconnecting with you soon. Have a great day.
