“Welcome to the first ever Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast.
I have been in the innovation business for decades – leading innovation at big companies like Procter & Gamble and Gallo, teaching innovation as a professor at Arizona State University, as an executive coach to entrepreneurs, and building highly innovative personal businesses, including founding a leading innovation consulting company.
I have learned so much and realize that so few people really know innovation best practices. My goal is to share with you what I’ve learned and what other highly experienced, very successful people in the field of innovation have learned. From my perspective, this is giving back innovation best practices to anyone and everyone who can benefit from them.
I can say unequivocally that you will get a greater quantity and quality of information on innovation from this podcast than any other podcast available today in 2015 as I record this. In fact, some of the major innovation help in this podcast is only available to America’s largest corporations today. 1:39
The same innovation help that you get for free in these podcasts, many, many major corporations have paid hundreds of thousands of dollars up to over $1 million to gain access to. Many of the Fortune 500 companies have been willing to pay this much for the help in these podcasts because these best practices are proven, practical, and profitable to their bottom line. These are companies like Procter & Gamble, Kimberly-Clark, Clorox, Nestlé, technology companies, offshore drilling, potato chip companies and the list goes on and on.
My innovation company, Innovate2Grow Experts at i2ge.com utilizes these state-of-the-art innovation processes to help our clients invent breakthrough new products. Our clients have paid my company hundreds of thousands of dollars up to over $1 million in fees to use these unique processes to invent the breakthrough new products they need. This is the only podcast where you will get access to these state-of-the-art capabilities and resources. 2:23
My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
I have very high standards for what information will be in these podcasts. It has to be proven information – proven in independent studies and most importantly in the real world. It absolutely needs to be practical – regardless of the type of business that you are in you will be able to use the information in these podcasts. In my experience, the information I share will help you to sell more and make more.
My goal is provide you with 3-5 podcasts per week…….we have an awful lot to talk about. Innovation is an exciting topic….there is lots of fun to be had! Each podcast will be about 15 – 20 minutes long. Research revealed that the average commute time is 25 minutes, so I wanted you to be able to complete listening to a podcast in one commute.
The information shared these podcasts falls into about five categories.
First, there will be innovation fundamentals. These are things that anyone interested in innovation must do.
Second, there will be innovation toolkits. This will include a variety of methods and processes that work virtually every time in a wide variety of situations.
Third, there will be innovation case studies. We will examine real-world innovation successes and learn what the companies did to achieve their success.
Fourth, there will be the latest news in the field of innovation. This will come from authoritative books, websites, and interviews.
Fifth, we will address real-world innovation challenges and needs. This includes answering your questions and sharing how you overcame innovation challenges.
A preview of some upcoming series.
We will start with a series on innovation fundamentals. Successful innovation requires many, many ideas. We will share an extensively proven process for generating 12 times more ideas than brainstorming. This is a major reason my company has been hired many times by major corporations to invent major new products. When they hire us to use this process, we are paid a six or seven figure fee.
The next series after this will also be on innovation fundamentals. In the world of innovation we have known for decades that 75% of all new products fail – mostly within less than two years. Conversely 25% succeed. This next series of podcasts shares with you rock solid, scientifically proven methods on how you can at least double your chances for success – that’s 50% or greater chances for success.
The next series after that fall into the innovation toolkit and case studies categories. The person who has probably helped invent more new products than anyone else in America today will share her favorite idea generating processes plus new product invention case studies on some of the biggest brand names in America.
Please subscribe and when you do please consider giving us a five star review and written review. Thanks you.
Again, every podcast is intended to provide you with a high return on your time investment. Every podcast is designed so you can immediately use the information to sell more and make more.
Thank you very much for your time and I look forward to reconnecting with you soon.