When you bring the right diversity of people into a creative session, you virtually assure yourself of producing multiple breakthrough ideas.
These are breakthrough ideas that have the capability of producing long-term revenue growth.
You can use a diverse group from within your company in a creative session… people from different functions and levels of experience .
The most powerful diversity is when you work collaboratively with relevant external expertise. These people are not constrained by your internal culture about what you can and cannot do. Internal and external diversity consistently produces more bigger ideas than you can ever produce with internal diversity alone.
Diversity ensures that you look at a creative need from multiple perspectives and with a depth of expertise necessary to achieve innovation success.
This is advice that you can start using today to make your creative sessions dramatically more productive and successful.