Their R&D had worked for five years to solve a technical challenge that would significantly improve their products and provide them with a competitive advantage…unfortunately that effort had failed.
Our experts were up to the challenge…we found, vetted, and recruited scientists from some of America’s leading universities who had conducted research relevant to their need.
We then brought these five top scientists into a creative session with their top scientists and in less than a day we had multiple solutions.
This again proved the power of 1) world class diversity and 2) a creative process that produces 12X more ideas than brainstorming. When our experts combine the best of their capabilities, world class expertise, and our experts it routinely produces the breakthrough solutions needed to produce marketplace success.
The promising results from the creative session were then confirmed by quantitative research as having very high chances for long term success.