Merwyn Technology: Dual-Purpose Technology To Identify and Craft Innovative Products Capable of Doubling Innovation Success.
- Evaluate Creative Session Innovative Concepts.
- Quantitative research on the most promising ideas coming out of a creative session.
- Predicts chances for success and year one sales estimate – great inputs for selecting which concepts to move forward with first.
- Create the Most Persuasive Message For Developed Concepts On a Path to the Marketplace—And for Existing Products.
- Quickly develop and quantitatively test to determine the most persuasive message.
- Testing multiple iterations quickly and cost efficiently.
Merwyn’s Three Evaluation Elements
- Clear Overt Benefit Communication: what’s in it for the customer
- Reason to Believe: why your benefit promise is credible.
- Dramatic Difference: how your benefit/s is better than some/most/all of the customers’ alternatives.
Merwyn Technology’s Concept Evaluation.
- Quantitative estimate of the chances of success (selling for five years). This same measure is used to evaluate the persuasiveness of a potential marketing message.
- Diagnostics on the strength of the three evaluation elements.
- Year one sales estimate.