Expert Advisors

Richard Haasnoot

Richard Haasnoot

Head Coach and Master Inventor

Senior Leader and Executive of Sales & Marketing for Procter & Gamble for 16 years and Vice President of Marketing at the E&J Gallo Winery for 10 years. Professor and Teaching Executive in Residence at At Arizona State University School of Management for 6 years.

Kari McNamara

Kari McNamara

Master Inventor

Kari is one of America’s leading innovators. As the long time president of Eureka Ranch she facilitated the invention of 10+ $100M products.

Lisa Lloyd

Lisa Lloyd

Innovation Expert

Award Winning Professional Inventor with extensive success licensing and commercializing new products as an independent inventor and consultant for mid-market companies.

Ryan Harrison

Ryan Harrison

Successful Inventor

Ryan is a graduate of the Harvard Business School. After CPG experience, he is now President of a leading recreational products company.

Adam Malofsky, PhD

Adam Malofsky, PhD

Innovation Expert

After leading creation of what may be one of the most powerful green and clean technologies on earth, my life now focuses upon collaborating with awesome people to improve life. Adam’s work specializes in tangible products where materials, assembly and manufacturing technology innovations can have impact on final products and services. Adam’s award winning, deep experience spans from building and construction to medical to automotive to food and consumer products.

Richard (Rich) Boone

Richard (Rich) Boone

Senior Expert Researcher

Rich served as Worldwide Director of Consumer Research for the E & J Gallo Winery until his retirement in October 2005. Prior to that, he was a researcher at Procter & Gamble. He has over 30 years as an experienced quantitative and qualitative researcher. Since that time, he has been engaged in multiple projects and longitudinal consulting roles for domestic and international clients – both within and beyond the wine industry. He also continues to be a featured speaker at wine industry events and blogs about wine for the Sacramento Bee. In addition to his strategic consulting roles, Rich is a principal in the Solomon Wine Company, a small winery with a focus on category innovations and new wine discoveries with grapes from the Sierra Foothills.

Laurie Peterson

Laurie Peterson

Client Relations Expert

Laurie Peterson is a Consumer Products marketing and sales professional with over 15 years of experience with Fortune 100 companies. Most recently, she led a division of Shell Oil Company, increasing market share across multiple channels resulting in multi-million dollar sales growth 5 years in a row. Her strengths include product management & development; from ideation through product launch. She has strong experience in change management associated with rapid growth and emerging businesses. Laurie’s teams have won Vendor of the Year from Target, Wal-Mart and AutoZone. Laurie received her MBA from California Lutheran University and lives in California with her family.

Richard Nicolosi

Richard Nicolosi

Innovation Expert

CEO, President in consumer products with proven leadership to dramatically improve corporate results. As CEO, Richard turned around Samsonite, a $1 Billion global manufacturer of luggage and led the company from a profit loss and a $10.00/share price to $40.00/share and a $2.50 earnings per share in two years. Richard became Procter & Gamble's worldwide paper and personal care products Corporate Group Vice President and Sector President in five short years and has been featured for leadership in Harvard Professor John Kotter’s book “A Force For Change”.