Expert Advisors

Richard Haasnoot

Head Coach, Professional Inventor and Innovation Expert

  • Senior Leader of Sales & Marketing Executive for Procter & Gamble for 16 years and Vice President of Marketing at the E&J Gallo Winery for 10 years
  • Entrepreneur – started 3 successful businesses
  • Inventor – holding both design & product patents
  • Professor and Teaching Executive in Residence – Arizona State University School of Management for 6 years
  • Author – published 6 books including Proven, Practical Innovation That Delivers Results and The New Wisdom of Business

Kari McNamara

Master Professional Inventor

  • Long time President/Managing Director of Eureka Ranch before forming her own company
  • Has led more innovation projects than anyone in America for major companies like Disney, Procter & Gamble, Kraft, and many more.
  • Inventor of multiple $100 million year one sales products
  • Thinker, problem solver, advocate, and learner--"one of the brightest innovations minds in the world."
  • Quickly gets to the biggest possible ideas.

Richard Nicolosi

Innovation Expert

  • CEO, President in consumer products with proven leadership to dramatically improve corporate results.
  • As CEO, turned around Samsonite, a $1 Billion global manufacturer of luggage.
  • Led the company from a profit loss and a $10.00/share price to $40.00/share and a $2.50 earnings per share in two years.
  • Led Scott Paper’s global consumer products businesses. Doubled operating profit to $700 Million and ROI to 23% in two years.
  • Tripled profits of Procter & Gamble’s worldwide paper and personal care products as Corporate Group Vice President and Sector President in five years.
  • Featured for leadership in Harvard Professor John Kotter’s book “A Force For Change”.

Lisa Lloyd

Professional Inventor

Lisa’s success began with her idea for a barrette. In a short thirteen months she had patented, manufactured, sold to stores and ultimately licensed the patent to Scunci® for 20 years of regular income.  The product is now sold in stores around the world and has generated over $20M globally!

Since then Lisa has licensed 6 more products to manufacturers including Goody Products®, Scunci®. and Helen of Troy®.   In 2007 she licensed Bow Pets from inventor, Shadra Castillo, and redesigned it, filed 3 more patents, manufactured, imported and began selling the modified product, TC Pets®. It won numerous awards and been featured on the ABC reality show Shark Tank where she won the coveted investment of “Shark” Daymond John of FUBU. In 2015 Lisa launched her newest product Masqué Rage.

In addition to successfully commercializing her own products, she has helped numerous companies and inventors. Her clients have included:

Scunci – VP Business Development. Developed brand extensions and internal licensing policies and systems.

Invent Help – Overhauled their entire licensing practices internally.

Rudy Ruddiger – (Based on the movie “Rudy”) Licensed his Brand to Successories.

Early Stage East – Developed branding strategy and grew their High Tech and Bio Tech conferences to nearly double their size in 1 year.

Idea Village  and Vet Launch – (Start Up Accelerators)- Entrepreneur in Residence

Daymond John – Developed IP Portfolio and licensing strategy for Shark Branding.

Additionally Lisa is the founder of the Inventor’s Association of Arizona and has been consultant for hundreds of small businesses and startups as a contractor for several Accelerators in New Orleans. She has been contracted by major corporations like InventHelp®, Scunci® and Newell Rubbermaid®. Her experience also includes of Director of New Business Development for Early Stage East. ESE is a high level venture conference planning company specializing in early stage VC for High-Tech and Biotech companies.

Lisa has spent nearly two decades as a speaker and trainer on the subjects of innovation, licensing and business tactics. She has been a featured lecturer at Universities including the U of A Eller School of Business and Entrepreneurship, ASU College of Engineering, and the Arizona Intellectual Property Association’s continuing education program for patent and trademark attorneys. She has also won numerous awards for various pitch competitions including Rice University’s “Rice Alliance Business Plan Pitch Competition and Pitch it to the Pros with Discovery Channel’s Billy Mayes.

Lisa is passionate about consulting startups and budding inventors inventors, a forward thinker and always looking for new ways to be of value to entrepreneurs of all kinds.

Ryan Harrison

Professional Inventor

Ryan is a graduate of the Harvard Business School. He went to work in consumer products at the Gallo Winery upon graduation. After a stellar record of accomplishment, ultimately as the director of marketing for all international products at Gallo, he went into business for himself as founding partner of C1 Design Group. For the past fifteen years he has been President of C1 Design, an innovator in fly fishing, mountain bike engineering, and outdoor recreational products with core expertise in product design.

Adam Malofsky

Innovation Expert

Adam loves doing the impossible.

After leading creation of what may be one of the most powerful green and clean technologies on earth, my life now focuses upon collaborating with awesome people to improve life. Adam’s work specializes in tangible products where materials, assembly and manufacturing technology innovations can have impact on final products and services. Adam’s award winning, deep experience spans from building and construction to medical to automotive to food and consumer products.

Adam is known for identifying white space opportunities and then employing practical, high speed, value oriented innovation and development strategies that frequently allow for the successful commercialization of new platforms, not simply evolutionary improvements.

Adam was most recently Chief Executive Officer, Chief Innovation Officer and a Founder of Sirrus, Inc., formerly Bioformix, Inc, a venture backed energy efficient, advanced manufacturing polymer platform company initially focused in adhesives within a $500 billion opportunity. I was also President and Principal of ABM Associates, LLC, a 16 year old materials innovation company responsible for such breakthroughs as Liquid Bandage and Dermabond medical adhesives, D’Addarrio’s musical string technology as well as the 2006 NSPE best new product Nexicor Kool Glide Induction adhesive system for carpet installation.

Adam received a BS in Chemical Engineering from Lehigh in 1987 and an MS in 1988 and PhD in January 1991 in Polymer Science from the University of Connecticut.

Richard (Rich) Boone

Senior Expert Researcher

Rich served as Worldwide Director of Consumer Research for the E & J Gallo Winery until his retirement in October 2005. Prior to that, he was a researcher at Procter & Gamble. He has over 30 years as an experienced quantitative and qualitative researcher. Since that time, he has been engaged in multiple projects and longitudinal consulting roles for domestic and international clients – both within and beyond the wine industry. He also continues to be a featured speaker at wine industry events and blogs about wine for the Sacramento Bee. In addition to his strategic consulting roles, Rich is a principal in the Solomon Wine Company, a small winery with a focus on category innovations and new wine discoveries with grapes from the Sierra Foothills.

Laurie Peterson

Client Relations Expert

Laurie Peterson is a Consumer Products marketing and sales professional with over 15 years of experience with Fortune 100 companies. Most recently, she led a division of Shell Oil Company, increasing market share across multiple channels resulting in multi-million dollar sales growth 5 years in a row. Her strengths include product management & development; from ideation through product launch. She has strong experience in change management associated with rapid growth and emerging businesses.

Laurie’s teams have won Vendor of the Year from Target, Wal-Mart and AutoZone. Laurie received her MBA from California Lutheran University and lives in California with her family.