P7 A Peak At Merwyn’s Power

  • Opening—on-going.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more. When you find that this podcast helps you, I would greatly appreciate it if you could give me a five-star rating and a written review. It helps us to become visible to more and more people who can benefit from the help in this podcast. Thank you in advance for your help with getting five-star ratings.
    • This podcast and the next four that follow it may be the most helpful and valuable podcasts you ever listen to. Before you dismiss this as an exaggeration, please consider the following facts.
      • Almost everyone who uses innovation to invent a new product or make an existing one better believes they have a slam dunk success on their hands. You get excited. You can’t wait to start collecting the profits.
      • Here is a sobering fact that has been true for many decades: 25% of all products are successful for five years. 75% of all products fail. Most of them fail in the first 12 – 24 months, with many not making it past the six-month mark. These numbers apply to the biggest corporations like Procter & Gamble down to the smallest entrepreneurs.
      • Here is a tragic fact. Some innovators go to market with a product that uses customer communication giving them only a 25% chance for success or less. For these innovators, what’s holding them back is not very persuasive customer communication. In truth, they have a much, much better product than they are effectively communicating. If the product had communication guided by the science of persuasion its chances could be twice as high.
    • Today’s podcast is the first in a series about what it takes for an innovative new or existing product to have high chances for long-term success. In this series will learn how you can double the chances for success of an existing or new product – proven by rock solid science known as the Science of Persuasion powered by Merwyn Technology. This podcast provides you with an overview with subsequent podcasts going into detail on the individual elements of the science of persuasion.
      • Often innovation is focused on inventing an entirely new product or making an existing product better. When we use quantum idea generation the result is many options to accomplish both of these objectives.
      • The challenge then becomes selecting a very few ideas for further development.
      • Major companies rely on Merwyn Technology to evaluate their options and select the one with the highest chances for long-term success.
      • In your product innovation work, you want to make sure that you understand the three critical elements that drive your chances for long-term success.
      • When you have an existing product, you want to use Merwyn Technology’s science of persuasion to optimize the persuasiveness of your communication to potential customers.
      • Beyond product innovation, in any situation where you need to persuade people, the science of persuasion will quickly and easily make you as persuasive as you can possibly be.
    • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  • Merwyn Technology – overview.
    • Merwyn Technology was first developed and patented by Doug Hall of Eureka Ranch plus two people with PhDs.
    • His motivation for developing it was to help clients who had developed many ideas at Eureka Ranch to identify the ideas with the highest chances for long-term success. Prior to Merwyn, him the identification process was highly subjective and Merwyn added an important objective perspective.
    • Developing Merwyn took six years and almost $10 million.
    • When it was introduced, Fortune magazine referred to it as one of the most promising new technologies in America.
    • Since it was first developed, many, many Fortune 500 companies plus hundreds of small businesses have used Merwyn.
  • Today Merwyn has two major ways it can help your business.
    • Regarding innovation, it identifies the three critical factors that dramatically influence a product or service’s chances for long-term success – long term defined as five years. With Merwyn we know when we have a big idea.
    • Merwyn Technology is also the science of persuasion. Those same three critical factors need to be strongly present in customer communication if that communication is to be highly persuasive.
    • In both cases, there is a statistical evaluation of a new or existing product message. The quality of the research and real world confirmation of Merwyn’s accuracy is very high. Its accurate statistical evaluations have been confirmed many, many times with real-world examples.
      • For example, a very large financial services company evaluated more than 20 of its direct mail pieces. Merwyn evaluated each of them and gave them a score. There was a statistically positive correlation between the score and the response rate. Put another way, the higher the Merwyn score, the higher the response rate.
      • Many hundreds of real world examples also support the accuracy of the Merwyn scores.
      • Maybe most important for me, is that Merwyn Technology easily passes the common sense test.
    • Critical understanding of the customer buying process.
      • For almost any type of product a customer needs or wants to buy there are many, many options available to them.
        • Go into a store and look at the toothpaste section. There is a bewildering array of brands and options within those brands. The customer needing toothpaste will probably purchase only one out of about 50 options available to them. They are going to choose the option that they believe is better than any of the other options.
        • The same challenge exists with much more expensive purchases. When you are in the market to buy a car, there are more than 20 brands each with more than five different models or well over 100 options for you to consider. Again, since your budget cannot afford to buy all 100, you will determine which one option is better at meeting your needs than all of the others.
      • Get in touch with your own personal buying process. Regardless of the business that you are in, reacquainting yourselves with the fundamentals of the buying process always reveals insights that can help you sell more and make more.
        • Please consider the last time you purchased a vehicle. When you began the purchasing process how would you have described your need? Family vehicle like a minivan? SUV for off roading? Car with good mileage and an excellent safety record?
        • How many options did you seriously evaluate? How many test drives did you do?
        • When you narrowed your options down to two possible choices, what were the primary benefits of each option? Put another way, how would you have described how each option met your needs?
        • Why did you believe each option could actually deliver the promised benefit? Did you experience it in a test drive? Did you read an evaluation like Consumer Reports?
        • You ultimately chose one of the options. Why did you decide that one option was better than any of the others? Price? Benefits? Higher trust?
        • What we have just briefly gone through is the buying process almost everyone goes through in making a purchase.
          • Some of these steps in the process can be assumptive and habitual. For example, you might already believe, “I always buy a Honda or I always buy Crest toothpaste.” At one time in your life you made a reasoned purchase and subsequent experiences to confirm the rightness of that decision. As a result, your previous experiences strongly influence your current purchase decision. These experiences usually fall under the heading of giving you reason to believe the benefits the product delivers to you. These experiences built trust.
        • There is an important dynamic in the purchase process that most business people tend to overlook. Making a purchase is about choosing one option over others, sometimes many others. Choosing one option involves consciously or subconsciously making comparisons. This often overlooked but critical purchase decision step turns out to be the single most powerful part of the science of persuasion.
      • Big picture view– the extensive research that led to Merwyn’s development identified three critical elements needed for a new or existing product to successful persuade a consumers to buy it.
        • First, the product needs to meet a customer need or want. Needs are usually higher priorities than wants, but the emotions associated with many wants can make them pretty powerful. When communicating with potential customers, it is critical that we communicate the benefit our product has – how it meets their need or want. Put another way, we need to communicate to potential customers what’s in it for them if they buy our product.
        • Second, having communicated a benefit, we need to make that benefit promise credible. We need to give them specific reasons to believe that we can deliver on our promise. Absent a credible reason to believe, our benefit promise can have very little persuasiveness.
        • Third, we need to communicate to potential customers how our product is better than some, most, or all other competitive choices those customers have. Put another way, why should they buy our product instead of a competitor’s product. The source of “better” is often a stronger and more credible benefit promise.
      • The upcoming podcasts.
        • Benefit promise: we will do a deep dive into how you make the absolutely most persuasive benefit promise your product is capable of. You may be surprised by how much we know about highly persuasive benefit communication.
        • Reason to believe: once we know what our benefit promises, we need to craft a reason to believe that potential customers find highly credible. You will discover the five different strategies available to us in creating a highly persuasive reason to believe.
        • Dramatic difference: the most powerful part of the science of persuasion is communicating our benefit promise is better – hopefully dramatically better – then some, most, or all of the competitive options. You will learn how to communicate these differences with skill and persuasiveness.
      • Ongoing close.
        • Even with this introductory information you now have the opportunity to become more persuasive in your communication with customers or anyone else where persuasion is needed. You also know the three critical elements necessary to dramatically increase a new or existing products chances for long-term success. You can start using this information today.
        • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
        • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
        • Here’s a quick review of upcoming podcasts. The next podcast will be on communicating benefits followed by one on highly credible reasons to believe followed by one on the importance of communicating your dramatic differences. The series will conclude with a podcast that pulls the three elements together.
        • Thank you very much for your time and I look forward to reconnecting with you soon.

P6 Get All the Pieces Humming

  • Opening—on-going.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • A special hello to California today. During my career I had the great pleasure of a living in both Southern and Northern California. I lived in San Diego when I was a Navy officer during Vietnam. I started my career at Procter & Gamble in sales working in an area from Palo Alto to San Jose.
    • Here is an exciting preview of future podcasts. The next series of podcasts help you double the chances for success of an existing or new product – proven by rock solid science. Also upcoming we have a long series of presentations from the person who has probably helped invent more new products than any other person in America today. She is a very practical and insightful person.
    • So, what is this podcast series about?
    • It is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • As the name of the podcast suggests, I only share help that is proven, is practical–which means easy to use–and clearly helps you to sell more and make more. STORY—years helping big businesses….want to share proven innovation processes with medium and small companies.
    • This podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
    • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to the our clients’ unique needs and circumstances.
  • Quantum idea generation – overview.
    • Brief review of quantum idea generation. In the previous podcast:
      • Quantum idea generation produces at least 12 times more ideas than brainstorming.
      • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
    • Today we’re going to dive deep into the topic of how to pull coordinate the four elements of quantum idea generation. You can immediately start using the help in this podcast.
    • Big picture view.
      • There is a sequence for the development of the four elements of quantum idea generation – diversity, left and right brain, stimulus, and no fear, just fun.
      • All four parts need to work together. In no place is this coordination more important than knowing the left and right brain makeup of your group and developing the right kinds of stimulus.
    • The discusses the sequential development of the four elements. In this podcast there is going to be considerable detail in what follows. As always, if you want to review this podcast, you can go to my blog – i2ge.com/blog where my written notes for this podcast are posted.
      • First, you need to select the people you want in the idea generating session. This largely depends on the degree of importance and challenge you face in generating innovative ideas.
        • Level I: a fairly routine, relatively low priority and importance of meeting. The need for diversity is also fairly low. You can probably accomplish the task with people from the department with primary responsibility, like marketing, with additional diversity from related departments, like sales and possibly supply chain. You always want at least this minimum level of diversity to ensure you get better ideas than you would get from people who are very, very close to the need.
        • Level II: this is a meeting on an important topic where the success of the meeting is very dependent upon getting new and better ideas. For example, it can be a quarterly planning meeting or a meeting to sell a major new customer or a meeting to develop next year’s promotion plan. Diversity becomes very important. Besides the department with primary responsibility for the meeting, you definitely want 3 – 6 people from outside the department who are also deeply involved in the subject matter.
        • Level III: this is a major meeting with a critical need for very big ideas capable of being dramatically better than the competition or what you’re currently doing. In addition to the diversity in level II, you want to add 3 – 6 people from outside the company. Potential sources include consultants with relevant expertise and the right people from suppliers.
      • Having selected the diversity, you want to determine the distribution of left and right brain thinkers in your group. In the podcast on this topic I shared that there are left and right brain thinkers. There are also a small number of people that are balanced left and right brain thinkers – equally good from both perspectives. Whenever there is about 60% or higher presence of either one of these, this should determine the type of idea generating exercises you plan to use.
      • Now that you know who is going to be in the session and the left and right brain thinking orientation of the group, you are ready to plan your idea generating exercises.
        • The vast majority of idea generating exercises should be done in groups of four people sitting at a round table. There is considerable evidence suggesting that four is the optimal number. In many exercises, you will want to work in pairs so four is a great number. In each group make sure that there is diversity.
        • From the podcast on stimulus, you will almost always want to start with a background and grounding presentation. If you have a left brain, this can be full of facts and charts. If you have a right brain group, it needs to be more of an overview and visuals.
        • If you’re doing a level II session and certainly if you’re doing a level III session, you will probably want to follow that with a broader perspective and/or relevant developments stimulus presentation. Again the same comments I just made regarding left and right brain apply to this presentation also.
        • You’re now ready for the first round of idea generation exercises. Again from the stimulus podcast, you have a specific example of a left brain and right brain idea generating exercise. You want to start with a fairly specific objective of the session.
        • Subsequent idea generating exercises should build on the previous ones. For example, in the next round of work the group can select the biggest ideas from the previous idea generating exercise for further development.
        • Depending upon the objective and its complexity, you will want to go through multiple sequences to probe multiple dimensions.
        • You will also want to repeat the entire cycle if there are very different alternative directions you want to explore. In a level III meeting, there almost always will be multiple alternative directions you want to explore.
        • Finally, whether a predominantly left or right brain group, you want to consider changing things up depending upon the level of engagement and energy in the room.
      • You are now ready for the meeting and it is time to act on the no fear, only fun element. The suggestions in the podcast on this element are direct and to the point. You will want to establish the importance of wild and wacky ideas and the importance of everyone, especially managers, to not judge in any way the ideas that are generated. Everyone needs to know that there will be a time and place to judge ideas.
      • There should always be a facilitator for the meeting. The facilitator should be the key person who has planned the meeting, especially the stimulus presentations and idea generating exercises. During the session, the facilitator plays a critical role of monitoring productivity and energy in the room. In many idea generating exercises, you want people to write their ideas on 4 x 7 cards and collect them after the session. This will give you a good idea about the quantity and quality of ideas being generated. You want the energy to be high, positive, and focused on the task.
      • We’ve covered a lot of territory today.
        • First, I suggested the level of diversity you will want for three levels of meeting types where you need to generate ideas.
        • Second, I shared tips on left and right brain coordination with stimulus presentations.
        • Third, I outline some thoughts on idea generating exercises – the sequencing of stimulus presentations with idea generating.
      • Ongoing close.
        • What you can do today with this information – now you have a good basic understanding of how the four elements of quantum idea generation work together. You are now ready to do it yourself. You will probably want to first try this out on a level I or level II type meeting.
        • Again if you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
        • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or have an interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
        • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
        • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
        • Here’s a quick review of podcasts to come. The next podcast series is on how to double the chances for success on a new product or service – either an existing one or a new one you invent. As you will learn, this is also extensively proven help…..lots of research and real world support.
        • Thank you very much for your time and I look forward to reconnecting with you soon.

P5 Unleash Wild and Wacky

  • Opening—on-going.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. A special welcome to my friends in the central part of the country. During my career I lived in Cincinnati three times and had wonderful time living in Lexington, KY.
    • My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts. This includes podcasts on how you can double the chances for success of an existing or new product – proven by rock solid science. Also upcoming we have a long series of presentations from the person who has probably helped invent more new products than any other person in America today.
    • So, what is this podcast series about?
    • It is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • As the name of the podcast suggests, I only share help that is proven, is practical–which means easy to use–and clearly helps you to sell more and make more.
    • This podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
    • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to the our clients’ unique needs and circumstances.
  • Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  • Quantum idea generation – overview.
    • Brief review of quantum idea generation. In the previous podcast:
      • Quantum idea generation produces at least 12 times more ideas than brainstorming.
      • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
    • Today we’re going to dive deep into the topic of how to make sure there is no fear in an idea generating session and instead there is a very healthy sense of fun. You can immediately start using the help in this podcast.
      • As you plan for an important innovation idea generating meeting, make sure you plan to eliminate fear and replace it with fun so that you can bring out the highest level of creativity from the people in your idea generating session.
      • This podcast covers important “must haves” in planning idea generating exercises so that you have fun, not fear in the session.
      • In a previous podcast I mentioned Doug Hall and Eureka Ranch. When he first started, he had a very strong focus on fun while being innovative – pinball machines, pillow fights, canoeing, Nerf gun battles and on and on. It was these unexpected visuals in a business context that caught the eye of NBC’s Dateline program. His approach to fun innovation made for great film! Later in his career, Doug discovered that too much fun overwhelmed the idea generation and he needed greater balance. The pinball machines are still at Eureka Ranch.
    • Why eliminating fear is so important. –
      • First, I want to define what I mean by having fear in an idea generating session. There are two major kinds of fears that can inhibit creativity. Some people fear sharing ideas that will make them look foolish or, even worse, not very smart. Other people fear sharing ideas because they might be judged, criticized, and even ridiculed by other people. Whenever any of this exists to any degree, you have a potentially serious problem.
      • When either of these dimensions of fear exists, you will find people sitting back and not participating. The result is a dramatic reduction in creative output from the session. As a result, I think you can see why eliminating fear is one of the four major factors in effective quantum idea generation.
    • How you eliminate fear from an idea generating session.
      • First, you need to address it head on. When I am leading a session, I share the following story.
        • Over the years when I have seen a very big idea come out of the session, I go to the small group of people that first generated the idea. I ask them how they created the idea. The number one response I get over many years of doing this goes like this. “Well first Sue blurted out this wild and wacky idea. Then John built on the idea. Rebecca loved the build and added her own new dimension. And then Ed connected all the dots and all of a sudden we had this big, exciting idea.”
      • The lesson of the story is without wild and wacky ideas we are unlikely to get the really big ideas we need. If Sue had felt any fear, she would not have blurted out the wild and wacky idea that led to the big idea.
      • As a result, I encourage people to blurt out wild and wacky ideas. Because these are so important, I prohibit verbal and nonverbal judging and criticizing of ideas during the idea generating process. Typically at the end of a session we ask people to vote on their favorite ideas, which is the only time judging is allowed.
      • The second thing I do to eliminate fear is to have a one-on-one chat with all of the more senior people and managers in the session. I request their help. I ask them to never judge ideas during the creative session. I underscore to them how their managerial power can either stifle creativity or be a major encouragement to creativity. In almost all cases this one-on-one request works well. Senior leaders want maximum creativity and I am showing them the way to help with this.
    • Now that we have eliminated fear, this is how we inject fun.
      • The facilitator of an idea generating session plays a very critical role in creating fun. One of the most important ways of doing this is to be closely in touch with the small groups of people as they create ideas. As groups are generating ideas, I observe and when I see anything approaching a promising idea, I inject strong positive encouragement. When the groups then share their ideas with the total session, I am also on the lookout for every opportunity to complement and praise people for their ideas.
      • In addition, I have a number of stimulus presentations intended to inspire people to reach for even bigger ideas. I often do this with some rather humorous presentations. I’m looking to generate smiles and laughs as I inspire people to reach for even bigger ideas.
    • A summary of what we have covered today.
      • First, I described how fear can stifle and even kill creativity. This is so powerful that even if you do the three other steps right – diversity, stimulus, and brain type – fear can seriously undermine the effectiveness of these three elements.
      • Second, I shared proven methods for eliminating fear. This includes the importance of empowering people to share wild and wacky ideas which become the sort of origin for some of the biggest ideas.
      • Third, I shared how to inject positive energy and fun into the session. I suggested lots of positive feedback as people develop ideas and share ideas within the group. This is a very powerful uplifting technique that can significantly increase creative productivity.
      • From a personal perspective I think most of us have had the experience of trying to create new ideas when we are full of fear and anxiety. Ideas are few and far between in those ideas we have are not very good. On the other hand, when we have fun developing ideas and are full of hope and inspiration, we find a big ideas flow quickly and easily.
    • Ongoing close.
      • What you can do today with this information – now you know how to eliminate fear and maximize fun in your session for optimal creativity.
      • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
      • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or have an interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
      • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
      • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
      • Here’s a quick review of podcasts to come. The next two podcast will complete the series and quantum idea generation. Following that be a series on how you can double the chances for success on a new product or service – either an existing one or a new one you invent. Please join me for the next podcast where we will dive into the fourth component of quantum idea generation – eliminate fear and have fun.
      • Thank you very much for your time and I look forward to reconnecting with you soon.

P4 Different Ways for Different Folks

  • Opening—on-going.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Using innovation to sell more and make more is very personal for me. Having learned quantum idea generation some decades ago, I have used its principles many times in my personal business life. For example, several years ago I discovered an opportunity to get into the graphic design business. Knowing about the power of innovation, I decided to enter with a very, very different and powerful business model. The result can be seen at blesagecreative.com where the innovative business model produced a vibrant and rapidly growing business.
    • Please be sure to listen to the end of this podcast where I give you an exciting preview of future podcasts. This includes podcasts on how you can double the chances for success of an existing or new product – proven by rock solid science. Also upcoming we have a long series of presentations from the person who has probably helped invent more new products than any other person in America today.
    • So, what is this podcast series about?
    • It is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • As the name of the podcast suggests, I only share help that is proven, is practical–which means easy to use–and clearly helps you to sell more and make more.
    • This podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
    • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar.
  • Quantum idea generation – overview.
    • Brief review of quantum idea generation. In the previous podcast:
      • Quantum idea generation produces at least 12 times more ideas than brainstorming.
      • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
    • Today were going to dive deep into the topic of how you bring your understanding of the brain types—left and right brain thinkers– into an idea generating meeting. You can immediately start using the help in this podcast.
      • As you plan for an important innovation idea generating meeting, make sure you plan to understand the makeup of brain types in your session so that you can bring in the best idea generating exercises that best fit the brain types in the session.
      • This podcast covers important “must haves” in planning idea generating exercises based on brain types and provides some real brain type idea generating exercise examples.
    • Define brain types – some people believe that there are creative types and not creative types. Other people believe that you are either born creative or not born creative. These are myths. Research study after research study consistently proves that virtually all people can be equally creative. The challenge is that left brained thinkers and right brain thinkers go about developing new ideas very differently. Traditionally left brained thinkers are logical, love facts, methodical, and are more comfortable looking at the parts of a problem instead of the whole problem. On the other hand, right brain thinkers are people who love looking at the big picture, think more emotionally and intuitively, and like visuals and pictures for more than charts of numbers.
    • Designing idea generating exercises based upon the left and right brain makeup of the people in your session.
      • First determine the makeup of left and right brain thinkers in your session. Ask them to take a simple online and free test. You can find available tests simply by Googling “left brain, right brain test” or “brain dominance.”
      • What do you do with what you’ve learned.
        • If your group is 60% or more left brain, primarily use left brain idea generating exercises, which I’ll cover in a moment.
        • Conversely, if your group is 60% or more, primarily use right brain idea generating exercises.
        • If there is a fairly even split between left and right brain participants, you will probably want to start with some left brain exercises. Depending upon how positively people react to the process, you can continue with mostly left brain with occasional right brain exercises or if the reaction is not positive consider using mostly right brain exercises with an occasional left brain exercise.
      • I will now share an actual left and right brain idea generating exercise.
        • Left brain exercise example.
          • These start by giving the group an assignment. For example, “in this exercise you are asked to generate ideas to create a 50% improvement in our customer service scores.”
          • Before people are asked to generate ideas, there can often be a stimulus presentation that precedes the request. From the stimulus podcast it could be a broader perspective or relevant developments stimulus presentation.
          • Left brained people like to start generating ideas on their own. So the first step is asking people to take out a writing pad and working alone to write down ideas to accomplish this goal.
          • In the next step, they are asked to share their ideas with one other person. The goal is to make each other’s ideas bigger and better.
          • In the next step, they are asked to share their ideas in a group of four. The goal is the same – make ideas bigger and better.
          • In the last step the four people share their ideas with the larger group to get feedback and improvements.
          • This is a traditional and highly effective left brain idea generating exercise.
          • It can be followed up by another sequence of steps where people are asked to take the top 2-4 ideas from the previous exercise and make them better and much bigger.
        • Right brain exercise example.
          • These start by giving each group of four people an assignment. For example, “in this exercise you are asked to generate ideas to create a 50% improvement in our customer service scores.”
          • You will immediately see how dramatically different right brain exercises are from left brain exercises.
          • People are given Post It notes and a pen. They are shown images on the screen that may or may not have any relevance to the idea generating need. For example, they could be shown an image of a happy customer followed by an image of a polar bear on an ice flow.
          • As each person sees the image, they very quickly write down single words on a Post-it that come to mind when they see the image. They are asked to write down the very first words that come to mind – no judging allowed.
          • After all the images have been viewed and all the Post Its written, they are mounted onto a sheet. There are squares numbered 2-12– these numbers correspond to the results that can come from rolling dice. The four people in a group put the notes evenly on all the squares.
          • The facilitator then rolls the dice and calls out a number. The top note on that number is put onto a flipchart page. After rolling the dice about four times and getting four different notes put onto the flipchart page, the group of four people is given a new task.
          • Using the four randomly chosen words on their flipchart page, they are to generate ideas that are capable of achieving the objective.
          • Right brained people love this kind of exercise. It’s fun. It gives them tremendous freedom. They love the spontaneous interaction with others.
          • Left brain people can feel distressed.
            • I once ran a session that was almost exclusively made up of left brain people. The energy in the room was not as high as I needed it to be. I threw in a right brain exercise like the one we just discussed. Two minutes into the exercise the senior person from the client said, “Richard, do you have any idea what you’re doing?” I responded by saying, “yes. Please trust me. You may be surprised how productive this is.” And they were surprised – the ideas were surprisingly breakthrough and on target.
          • Here are a couple of considerations when putting together left and right brain idea generating exercises.
            • You need to pay close attention to the energy of the group. You want them to be highly engaged. You want them to be having fun. You want them to feel that they’re having a high level of accomplishment.
            • Do not be afraid to mix it up. Use the occasional right brain exercise with a left brain group and vice versa.
            • I have given you the basics of left and right brain exercises. In my company, Innovate2Grow Experts we have more than 100 pages of left and right brain exercises. I frequently call audibles in a session and pull an exercise from one of the 100 pages.
          • A summary of what we have covered today.
            • First, I described the differences between left and right brain people. Seeing the significant differences in how they think and create, helps us understand how we need to design customized creative idea generating exercises to achieve optimal creativity.
            • Second, I shared a proven and standard left brain idea generating exercise. This step-by-step, logical approach is well received by left brain people.
            • Third, I shared an example a right brain idea generating exercise. The key points are that it is far more open and playful which helps to optimize creativity in a group where right brained people represent a majority.
          • Ongoing close.
            • What you can do today with this information – now you know how to determine the makeup of left and right brain people in your session and to then customize the idea generating exercises for optimal creativity. If you have an innovation meeting in the near future, you can start assessing the left and right brain makeup of the people and then plan appropriate idea generating exercises.
            • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
            • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
            • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
            • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and has a Kindle book. Is truly packed with lots of practical help.
            • Here’s a quick review of podcasts to come. The next two podcast will complete the series and quantum idea generation. Following that be a series on how you can double the chances for success on a new product or service – either an existing one or a new one you invent. Please join me for the next podcast where we will dive into the fourth component of quantum idea generation – eliminate fear and have fun.
            • Thank you very much for your time and I look forward to reconnecting with you soon.

P3 Stimulus Inspires Really Big Ideas

  • Hello and welcome.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Personal perspective – Penn State: while at Penn State, I started to learn about the power of innovation. I was deeply involved in campus politics and student government. While opposing candidates ran on a platform of more of the same, I won every election I ran for by promising an innovative new activity or policy. It was an early on lesson that I never forgot. People want innovative ideas to make things better than they have been before.
  • So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
    • First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble, moved on the Gallo Winery, then onto teaching at Arizona State University. After that my companies, like Innovate2Grow Experts/i2ge.com, have been leaders in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
      • In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
    • Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
  • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  • Before we get started, if you find this podcast helpful, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  • Quantum idea generation – overview.
    • Brief review of quantum idea generation. In the previous podcast:
      • Quantum idea generation produces at least 12 times more ideas than brainstorming.
      • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
    • Today were going to dive deep into the topic of how you bring powerful stimulus into an idea generating meeting. You can immediately start using the help in this podcast.
      • As you plan for an important innovation idea generating meeting, make sure you plan for the right stimulus since it pays off in many big ideas.
      • This podcast covers important “must haves” in planning stimulus and provides some real stimulus examples.
      • The benefits of quantum idea generation go beyond the business part of your life. Here is another example of where I learned about the power of innovation while at Penn State, This example involved a very controversial effort. Prior to my arriving at Penn State, the campus humor magazine had been banned because of things they said about the college president’s daughter. Along with a friend, we developed a comprehensive and innovative plan to bring humor back onto campus. We developed a multi-element innovative plan and we executed it well The result was the triumphant return of Froth. We had the support of hundreds of students who signed up to be part of the sales and editorial staff.
    • Define stimulus – in this context, stimulus is information you bring into an innovation session that immediately generates many more ideas compared to no stimulus. Information can be in the form of words and/or pictures. While in innovation sessions, PowerPoint presentations tend to be the most prevalent, I will give you an example of a simple, informal talk that inspired 40 people to do exceptionally innovative work.
    • Five basic forms of stimulus.
      • Background and grounding: it is often good to start an innovation session with a presentation on what is already known and the basis for the session’s needs and objectives.
      • Broader perspective: this is a very big category of stimulus and includes some of the following topics.
        • Competition: what they are doing, where they are strong/weak, recent and upcoming innovations.
        • Worldwide: finding examples of what other similar businesses are doing can prompt significant new ideas.
        • Megatrends: broader cultural and demographic changes relevant to the session’s needs.
      • Relevant developments: whenever you have top external experts as part of an innovation session, ask them to present latest relevant developments from their perspective.
      • Mind expansion: we occasionally use a series of presentations called “the world is a very different place than you think it is.” Includes developments from science, especially quantum physics. It is intended to shake up deeply entrenched views of people in the session so they can explore some even wild and wacky ideas.
      • Inspiration: we have a series of presentations that inspire people to take the existing ideas – many of which may be breakthrough ideas already – and make them much bigger.
    • A few stimulus examples.
      • ASU
      • This next second example used no PowerPoint slides and was one of the most inspiring stimulus presentations I have ever experienced. We were doing a major project for Kimberly-Clark. Since the session’s purpose focused on senior citizens, I found and invited Dr. Bill Thomas– a Harvard medical school trained physician who is broadly recognized as one of the most knowledgeable people on senior citizens. Dressed in a sweatshirt and sneakers, he informally sat in front of the group and shared deep insights into this important group of consumers. Both the information, which was mostly unique to Bill, and his manner of communication inspired and guided a very important and intense three-day inventing session that included more than 30 people.
      • Third, in virtually every one of our major sessions we use the relevant developments type of stimulus presentation. These are presentations usually given by the external experts. In the previous podcast I talked about a project we did for Nestlé. One of the key external experts was a professor from Cornell. He had done breakthrough, relevant, and unpublished research that the top scientists at Nestlé were unaware of. This information along with presentations from the Penn State and Ohio State professors enabled us to almost completely solve the client’s need a half day into a two-day session.
    • Here are a couple of considerations when putting together stimulus.
      • Keep it simple! Do not trying to fill a PowerPoint slide with as many words as possible. Stay focused on the very few major, difference making points.
      • Pictures. Pictures. In most projects, visuals have great stimulus and inspiration potential. They are also very strong communicators of key information.
      • Have a stimulus plan for the entire session. In most cases you start with a background and grounding presentation. It then often makes sense to add a relative developments presentation or two or three. Inspiration and mind expansion presentations often come later in the session. For example, if it is a whole day session, these types of presentations are often most helpful right after lunch or in the early afternoon.
    • A summary of what we have covered today.
      • First, I defined stimulus as information you bring into a presentation that produces more ideas then no stimulus.
      • Second, I shared the five basic types of stimulus. Each plays a different role in the success of your innovation session.
      • Third, I shared a few of stimulus examples that start bringing to life this important element in quantum idea generation – a process that generates at least 12 times more ideas than brainstorming.
    • Ongoing close.
      • What you can do today with this information – now you know what kind of stimulus works best and where you might look for it. As a result, if you have an innovation meeting in the near future, you can start assembling the stimulus for a high potential innovation team meeting.
      • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
      • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
      • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
      • One of my six books is Proven Practical Innovation That Delivers Results. This very low-cost book is available at Amazon in paperback and as a Kindle book. Is truly packed with lots of practical help.
      • Here’s a quick review of podcasts to come. The next three podcast will complete the series and quantum idea generation. Following that be a series on how you can double the chances for success on a new product or service – either an existing one or a new one you invent. Please join me for the next podcast where we will dive into the third component of quantum idea generation – brain type.
      • Thank you very much for your time and I look forward to reconnecting with you soon.

P2 Ideas From Many Sources

  • Hello and welcome.
    • Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
    • Personal perspective – Ipswich. Looking back it is probably where I first demonstrated my interest in and modest skill at innovation. In my senior year of high school, I learned of a significant opportunity to raise money for a local charity. I got together a diverse group of students and we came up with a very innovative solution that ultimately made the front page of our local newspaper. It also raised a record amount for the local charity. Early on I learned that diversity is very powerful.
  • So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
    • First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
    • Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing for 10 years, then taught in the school of management at Arizona State University for six years, and I have been a leader in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
      • In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
    • Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
  • If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  • Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  • Brief review of quantum idea generation. In the previous podcast:
    • Quantum idea generation produces at least 12 times more ideas than brainstorming.
    • To generate these powerful results you need to use four elements – diversity, stimulus, brain type, and eliminate fear and have fun.
  • Quantum idea generation – how diversity jump starts idea generation.
    • Today were going to dive deep into the topic of how you bring powerful diversity into an idea generating meeting.
      • As you plan for an important innovation idea generating meeting, diversity of people in the meeting should be one of your most important and first considerations.
      • This podcast covers important “must haves” in planning diversity and provide a couple of real diversity examples.
    • Personal perspective: learning about the power of diversity was a very powerful personal lesson for me. I learned that however good I thought my solutions and ideas were, if I invited in the right kind of diversity, my best ideas always became much, much better ideas. So, while the focus of this podcast is on diversity and quantum idea generation as it relates to business, this podcast can also be a significant personal benefit to you.
  • Define diversity – a wide range of skills and experiences that are relevant to the need for ideas. Diversity is extremely important because people with different experiences and insights will have different possible solutions to your need – diversity is that simple and that powerful. Diversity also produces bigger and higher quality ideas versus no diversity.
    • Three levels of diversity.
      • First, if you want to develop innovative new products, you may want people from marketing, sales, research, product development, and maybe even manufacturing.
      • Second, you definitely want people from inside the company that have these skills and experiences, but you also want to seriously consider finding and bringing in external people that have different but relevant skills and experiences.
      • Third, you can expand diversity by bringing in highly experienced and successful people with general management experience to ensure you get a bigger picture view of potential opportunities.
    • Why is diversity so important?
      • It is very difficult to get out of the box thinking from people that live in the box.
        • Company culture is very powerful. Most cultures strictly define what the company will do and will not do. This can severely limit possibility thinking.
        • While it is not impossible to get out of the box thinking from people that live in the box, it is very risky to limit diversity only to people who are part of the company.
      • You want to bring in people with different and broader skills and experiences. When it comes to external expertise, you want these skills and experiences to be relevant to the need, but that do not duplicate the skills and experiences of people inside the company.
      • This is very important – big ideas happen when internal experts explore possibilities with external experts who see things in different and often better ways than the internal people alone. What happens is you get the best of the internal and external expertise to come together to create truly breakthrough ideas.
    • Here are some other diversity considerations.
      • You only want people who are engaged with the need. Put another way, you want people who really care about successfully meeting the need.
      • You never want to have somebody in the room just because their boss told him to be there.
      • You never want to have anybody in the room that does not want to really, really want to be there.
    • Some real-world examples of diversity used by Innovate2Grow Experts/i2ge.com.
      • Real-world example number one: Nestlé.
        • The need: Nestlé needed some breakthrough ideas for some of its frozen food products. They wanted some specific breakthrough ideas that would reduce cooking times while improving the quality of the cooked food. Very challenging project – “good luck.”
        • How we developed diversity for this project.
          • Nestlé people: we only wanted people who were deeply passionate about making the breakthrough.
            • Marketing: we selected the three key marketing people who first identified the opportunity and need. Their career progress could be significantly influenced by a positive result on this project.
            • Research: we brought in the key internal expert in consumer research for this product type.
            • Product development: we brought in several people with the most expertise for these products. These were highly skilled, capable people.
          • External relevant expertise. We identified the world’s leading external experts in high quality, fast cooking of frozen foods. i2Ge’s key leaders conducted the research and interviews necessary to find these people.
            • Cornell professor: he had conducted unpublished research on the exact Nestle need and had identified a breakthrough approach. His contributions quickly enabled the idea session to produce several breakthrough ideas.
            • Penn State professor: he also had conducted breakthrough research in this area. His insights also produced very promising possibilities.
            • Ohio State professor: he conducted similar research five years ago that very few others were aware of. His insights contributed to making significant improvements to the first round of ideas.
            • Microwave cooking expert: we found the world’s leading expert on how microwave ovens work. He was incredibly helpful in helping to combine multiple insights and possibilities into a select few with the greatest promise for success.
          • External bigger picture business and engineering expertise. These people are part of the Innovate2Grow team of experts. Here is a sample of the team of experts brought into this session.
            • A former president and CEO of a major company who prior to moving to this company was the youngest ever general manager and group vice president at Procter & Gamble.
            • The former president of Eureka Ranch that had been one of the preeminent innovation companies in America. She personally led more innovation projects than probably any other person in America.
            • The president of a major outdoor sporting company. A graduate of Harvard Business School, he takes time off from his full-time job to participate in the sessions.
            • A top consumer research expert with expertise across many product categories for United States and international clients.
          • In this example, there was a two day session to develop breakthrough ideas. There were about 20 total people involved in the session. The result was breakthrough ideas that Nestlé developed.
            • Noon the first day comment
            • Research of these ideas following the meeting demonstrated that these ideas had more than twice the chances for long-term success as compared to the average new product idea.
          • Real-world example number two: Faith Plumbing.
            • Background: this local plumbing company specialized in plumbing for new apartment construction projects.
            • The need: in the early stages of a new construction project, the plumbing site foreman encountered unexpected installation challenges. These challenges put additional work on hold until they resolved the problem. Having a crew standing around waiting for a problem to be solved, is an expensive proposition to a small company.
            • The diversity solution: I was the coach for the owner of the company. I knew the importance and degree of difficulty of the situation they faced. Fixing the problem the first time was a very high priority. I quickly suggested a meeting at the construction site two hours after we learned of the need. I knew that we needed diverse skills and experiences if we were to solve the problem the first time.
              • Plumbing site foreman: he had worked over 10 years with my client and had more than 20 years of total plumbing experience on major projects.
              • My client, the plumbing company owner: 30 years of owning a plumbing company and one of the most resourceful, creative people in the plumbing industry.
              • The general contractor’s site foreman: he had more than 15 years of general contractor experience, which means he had a quality understanding of the big picture needs and challenges.
              • The four of us met at the worksite. We visually examined the problem. I informally use the quantum idea generation process that included the high quality and quickly assembled diverse expertise.
              • In less than 60 minutes we devised a highly innovative solution – never before used in this kind of situation. The solution worked in the five different configurations present at the worksite. The solution became a new standard used by both the general contractor and the plumbing company.
            • A summary of what we have covered today.
              • First, diversity is a critical component of quantum idea generation. When diversity is used with the other three critical components, you consistently expect at least 12 times more ideas then brainstorming.
              • Second, into an innovation meeting you want to bring people with a range of skills and experiences that relate to each other but do not duplicate skills and experiences.
              • Third, for major innovation needs, it helps if you bringing diversity from three sources. You want the best internal expertise, expertise from outside the company, and people with broader general management perspective. Regarding external expertise, ideally it’s from outside the company but it can also be from another division our sister company.
            • Ongoing close.
              • What you can do today with this information – now you know exactly what kind of expertise diversity works best and where you might look for it. As a result, if you have an innovation meeting in the near future, you can start assembling a high potential innovation team for that meeting.
              • If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
              • If you would like to contact me, please email me at richard@i2ge.com. Contact me if you have questions, thoughts, or would like more help. In future podcasts I will feature people who contact me with questions or interest in sharing their success. I promise to get back to you no later than 48 hours after I receive your email – actually I try to reply the same day.
              • If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
              • Please join me for the next podcast where we will dive into the second component of quantum idea generation – stimulus.
              • Thank you very much for your time and I look forward to reconnecting with you soon. Have a great day.

P1 12X More Ideas Overview.

    1. Hello and welcome.
      1. Welcome to the Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast. My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
      2. Personal perspective – Arizona: spring training where innovations blossom every year…new players, managers, and trying to find the ideas that make champions.
    2. So, what is this podcast series about? There are three things you should know about how I want to help you with this podcast.
      1. First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new.
      2. Second, I share with you the absolute best and most helpful innovation insights I’ve learned from a decades long career. My career started at Procter & Gamble as a senior leader and executive for 16 years, moved on to be Ernest Gallo’s vice president of marketing for 10 years, then taught in the school of management at Arizona State University for six years, and I have been a leader in the innovation consulting business for almost 2 decades helping both Fortune 500 companies and entrepreneurs.
        1. In selecting what to share with you in these podcasts I’ve had three criteria – proven, practical, and help you sell more and make more.
  • Third, this podcast is designed to help a startup or an entrepreneur with a growing or struggling business or someone working in a very large business. The help in this podcast works equally well if you’re selling products directly to consumers or to other businesses.
  1. If after listening to this podcast you feel a need for more help, please contact me directly—my email is richard@i2ge.com. You can also go to my website—i2ge.com– where you can explore many innovation topics, especially check out the DIY Innovation Training on the menu bar. We customize all the training programs to our clients’ unique needs and circumstances.
  2. Before we get started, if you find this podcast helpful to you, you can help me by giving the podcast a five star rating and writing a review. This very much helps getting the word out to others that there is proven practical help in this podcast.
  1. How today’s podcast immediately helps you.
    1. Confidently know that there is a powerful alternative to traditional brainstorming. Quantum idea generation produces 12 times more ideas than brainstorming. This begins a series of 6 quantum idea generation podcasts
    2. You can immediately plan to use quantum idea generation next time you need many high-quality ideas in a short period of time.
    3. Personal perspective: in life we sometimes face conundrums and wish that we had more ideas to solve or fix a situation. Knowing that there is a super powerful idea generating method will enable you to solve and fix these situations better than ever. These can be personal challenges ranging all the way from managing your career to having wonderful relationships.
  2. Quick overview of what you will learn today.
    1. The research supporting quantum idea generation.
    2. The four critical components of quantum idea generation.
  3. Why you can believe that quantum idea generation delivers at least 12 times more ideas and brainstorming.
    1. Oklahoma State University research studies: two studies, in both cases there was a test and control, control used brainstorming and the test used quantum idea generation methodology—with the same project. Bottom line: quantum idea generation methodology produced 12 times more ideas than brainstorming.
    2. Real world experience.
      1. Version 1.0 developed by Doug Hall the founder of Eureka Ranch, which has been one of the leading innovation companies in America.
        1. The company and the quantum idea generation methodology have been featured twice on NBC’s Dateline program.
      2. Eureka Ranch inventing sessions for many of the Fortune 100 and 500 companies. It is why these companies went to Eureka Ranch – generate many high quality new product ideas in a very short period of time.
  • Innovate2Grow Experts/i2Ge: while Doug developed version 1.0 of quantum idea generation, my company developed version 2.0, which will be shared with you in these podcasts. Like Eureka Ranch, we’ve used this with many Fortune 500 companies plus many smaller companies, including a local plumbing company.
    1. In these podcasts I will highlight the major improvements were made in version 2.0.
    2. Very importantly – the Oklahoma State University research was done on version 1.0. We strongly believe that if the same research were duplicated today version 2.0 would easily be over 15 times more ideas than brainstorming – with the vast majority of additional ideas being truly breakthrough, out-of-the-box ideas.
    3. IDEO example – they use brainstorming.
  1. The four critical elements of quantum idea generation – an overview.
    1. Diversity: the right kind of diversity fuels a major expansion of idea generation. One of the biggest improvements we made with version 2. 0 was to dramatically expand and improve the quantity and quality of diversity. We will go into lots of detail on diversity in podcast 2.
    2. Stimulus: stimulus is critical to getting people to think bigger and differently. This is another area where there were significant improvements from version 1.0 to 2.0. Podcast three will dive deep into this important topic.
    3. Brain type: for a long time you’ve probably heard that there are “creative types” or that you’re either born creative or not born creative. This is hogwash. Almost everyone can be equally creative but they are creative in different ways. Podcast four will explore this important topic.
    4. No fear, only fun: fear goes beyond stifling creativity – it kills creativity. In a session you need to prevent fear and make sure that there is a high level of fun. Podcast five will explore how you can have highly productive fun in idea generation.
    5. Lastly podcast six will put all of this together. All the parts need to work harmoniously together so that you can get 12 times more high-quality ideas.
  2. Review of what we have covered.
    1. Quantum idea generation is proven in university studies and in the real world to generate 12 times more ideas than brainstorming. I noted that the major improvements made in version 2.0 would probably produce 15 times more ideas than brainstorming.
    2. There are four critical components of quantum idea generation – diversity, stimulus, brain type, and no fear. Each of these will be covered individually in subsequent podcasts.
  3. How quantum idea generation can help you every single week.
    1. Innovation certainly.
    2. Anytime you need many high-quality ideas in a short period of time.
    3. Quantum idea generation requires modest preparation time and then actual idea generation happens much faster than brainstorming. Examples:
      1. Marketing: a meeting to develop improvements to last year’s promotion plan plus entirely new promotion ideas.
      2. Manufacturing: a meeting to develop a range of options for quickly installing new manufacturing capability.
  • Sales: a meeting to develop breakthrough ideas to sell a new customer that could potentially become your biggest new customer.
  1. HR: a meeting to develop ideas for an improved plan to communicate this year’s employee benefits.
  2. As you will learn, the basic principles can be used spontaneously in a meeting or if time is available develop a more comprehensive use of the quantum idea generation process.
  1. Net – many, many more big, high quality ideas in a short period of time as compared to brainstorming.
  1. What you can do today with this information – if you have an important need and/or meeting coming up where generating a lot of ideas is important, then pencil in that you want to listen to the other five podcasts where you will learn in detail how to conduct a quantum idea generation meeting.
  2. If you would like to create far more robust innovation capabilities within your business, I have a complete portfolio of training programs that we tailor to your unique needs. If you would like to learn more, go to the Innovate2Grow Experts website – i2Ge.com and click on DIY Innovation Training.
  3. If you would like to see the key written points from this podcast, you can find them in my blog – i2ge.com/blog.
  4. Please join me for the next podcast where we will dive into the rich subject of bringing diversity into an idea generating session.
  5. Thank you very much for your time and I look forward to reconnecting with you soon. Have a great day.

P00 Intro How This Podcast Helps Everyone

  • Opening—on-going.
    • Welcome to the first ever Proven, Practical, Profitable Innovation podcast! I am Richard and I thank you very much for taking time out of your busy day to listen to this podcast.
    • I have been in the innovation business for decades – leading innovation at big companies like Procter & Gamble and Gallo, teaching innovation as a professor at Arizona State University, as an executive coach to entrepreneurs, and building highly innovative personal businesses, including founding a leading innovation consulting company.
    • I have learned so much and realize that so few people really know innovation best practices. My goal is to share with you what I’ve learned and what other highly experienced, very successful people in the field of innovation have learned. From my perspective, this is giving back innovation best practices to anyone and everyone who can benefit from them.
    • I can say unequivocally that you will get a greater quantity and quality of information on innovation from this podcast than any other podcast available today in 2015 as I record this. In fact, some of the major innovation help in this podcast is only available to America’s largest corporations today. 1:39
    • The same innovation help that you get for free in these podcasts, many, many major corporations have paid hundreds of thousands of dollars up to over $1 million to gain access to. Many of the Fortune 500 companies have been willing to pay this much for the help in these podcasts because these best practices are proven, practical, and profitable to their bottom line. These are companies like Procter & Gamble, Kimberly-Clark, Clorox, Nestlé, technology companies, offshore drilling, potato chip companies and the list goes on and on.
    • My innovation company, Innovate2Grow Experts at i2ge.com utilizes these state-of-the-art innovation processes to help our clients invent breakthrough new products. Our clients have paid my company hundreds of thousands of dollars up to over $1 million in fees to use these unique processes to invent the breakthrough new products they need. This is the only podcast where you will get access to these state-of-the-art capabilities and resources. 2:23
  • My goal is to make sure you get a high return on your time investment listening to this podcast. I want you to immediately be able to use the information in this podcast to help you sell more and make more.
  • I have very high standards for what information will be in these podcasts. It has to be proven information – proven in independent studies and most importantly in the real world. It absolutely needs to be practical – regardless of the type of business that you are in you will be able to use the information in these podcasts. In my experience, the information I share will help you to sell more and make more.
  • My goal is provide you with 3-5 podcasts per week…….we have an awful lot to talk about. Innovation is an exciting topic….there is lots of fun to be had! Each podcast will be about 15 – 20 minutes long. Research revealed that the average commute time is 25 minutes, so I wanted you to be able to complete listening to a podcast in one commute.
  • The information shared these podcasts falls into about five categories.
    • First, there will be innovation fundamentals. These are things that anyone interested in innovation must do.
    • Second, there will be innovation toolkits. This will include a variety of methods and processes that work virtually every time in a wide variety of situations.
    • Third, there will be innovation case studies. We will examine real-world innovation successes and learn what the companies did to achieve their success.
    • Fourth, there will be the latest news in the field of innovation. This will come from authoritative books, websites, and interviews.
    • Fifth, we will address real-world innovation challenges and needs. This includes answering your questions and sharing how you overcame innovation challenges.
  • A preview of some upcoming series.
    • We will start with a series on innovation fundamentals. Successful innovation requires many, many ideas. We will share an extensively proven process for generating 12 times more ideas than brainstorming. This is a major reason my company has been hired many times by major corporations to invent major new products. When they hire us to use this process, we are paid a six or seven figure fee.
    • The next series after this will also be on innovation fundamentals. In the world of innovation we have known for decades that 75% of all new products fail – mostly within less than two years. Conversely 25% succeed. This next series of podcasts shares with you rock solid, scientifically proven methods on how you can at least double your chances for success – that’s 50% or greater chances for success.
    • The next series after that fall into the innovation toolkit and case studies categories. The person who has probably helped invent more new products than anyone else in America today will share her favorite idea generating processes plus new product invention case studies on some of the biggest brand names in America.
  • Please subscribe and when you do please consider giving us a five star review and written review. Thanks you.
  • Again, every podcast is intended to provide you with a high return on your time investment. Every podcast is designed so you can immediately use the information to sell more and make more.
  • Thank you very much for your time and I look forward to reconnecting with you soon.

Innovative Graphic Design.

In innovation graphic design can often play a critical role. By visualizing ideas the ideas become clearer and more compelling to consumers than just words.

At bluesagecreative.com they are innovative business model delivers more of what you want and less of what you don’t want.

First, the core group of world-class designers have more than 100 years experience helping companies with solutions designed to sell more and make more. Second, the Blue Sage Creative 100% Promise for Graphic Design – 100% of projects on time and 100% of projects on budget. Third, compared to an internal graphic design capability or a traditional external graphic design company, Blue Sage Creative 25% – 35% Graphic Design Savings. By utilizing all independent contractor designers, competitive bidding of all design projects, an excellent project management Blue Sage Creative consistently delivers solutions designed to Sell More and Make More.


Innovation Success Case Study

Gatorade: From Double Digit Declines to Double Digit Growth

Innovation played a major role in turning around the Gatorade business.

As you can read in the article from the current Fast Company magazine, innovation occurred on multiple dimensions but two of them especially caught my attention.

  1. Compelling Consumer Insight: Gatorade developed deep understandings of its core or heavy user base. They then decided to innovate around the very unique needs of their heavy user base, recognizing that meeting their needs would also have much broader appeal. That innovation produced a very different looking Gatorade product lineup.
  2. Systems Thinking: Innovation led Gatorade to a systems solution. No longer was there one core formulation sold in a variety of flavors and sizes. There were now different formulations in very distinctive packaging. There was a separate rationale for each product and how they related to each other in a sports and exercise environment.

This is exactly the kind of thinking Innovate2Grow Experts/i2Ge brings to the innovation process. i2Ge looks broadly and deeply looking for nuggets of knowledge that can unlock truly big innovation ideas. i2Ge recognizes that innovative systems thinking can be appropriate in many categories, like the iPod system of hardware, software, and iTunes.

If you need breakthrough thinking/disruptive innovations please talk to us. i2Ge is the only innovation company that goes on the line for big thinking results with i2Ge’s $100,000 unconditional guarantee of results.

Click on/go to the  link below for the article

 http://www.fastcompany.com/most-creative-people/2012/sarah-robb-ohagan