What Gen Y Is Not Buying That Earlier Generations Did Buy

Yes, the world is changing….and rapidly.

Some of the items on the list are expected….but the magnitude of change is often startling.  Buying behavior changes are a great values change signal.

The best lesson is not so much what they are buying less of, but what they are buying more of.

You can learn from these changes and look for where they might be appropriate lessons for your business.

Clicking the link below to read a PDF file of the article.

Products that Gen Y just will not buy pdf

One thought on “What Gen Y Is Not Buying That Earlier Generations Did Buy

  1. Thanks Richard – This is a great compendium of very useful data. It speaks to the enormous demographic shifts occurring in the world today and allows us to take a futuristic approach to analysis in the marketing research we do on a daily basis. I’ll be sure to give you credit when I cite these stats with my marketing research clients.

Leave a Reply

Your email address will not be published. Required fields are marked *