What Gen Y Is Not Buying That Earlier Generations Did Buy

Yes, the world is changing….and rapidly.

Some of the items on the list are expected….but the magnitude of change is often startling.  Buying behavior changes are a great values change signal.

The best lesson is not so much what they are buying less of, but what they are buying more of.

You can learn from these changes and look for where they might be appropriate lessons for your business.

Clicking the link below to read a PDF file of the article.

Products that Gen Y just will not buy pdf

Best Results: 30% of Innovation in Non-Core Areas

An article in the April Harvard Business Review reports an analysis that companies that have 30% of their innovation portfolio focused outside their core business produce better long-term business results.

Of this 30% there are two major focus areas.  The first focus area is plans to enter new categories and/or adjacencies. Successfully entering new segments requires having a product that is clearly to dramatically better than the best product in the segment today. The second focus area is transformational ideas. These can be new categories or entirely new to the world ideas.

Make no mistake about it, keeping the core business strong and vital is critical to an enterprise’s long-term success.

But when the company focuses only on that, it encounters serious risk. This article reports research supporting our point of view that portfolio diversity of the kind described here is critical to outperforming your peers.

This is also one of the most challenging types of innovation from multiple dimensions. It requires bigger, out-of-the-box thinking which most companies are not skilled at. In many ways Innovate2Grow Experts/i2Ge specializes in this because of our very high-powered  inventing process that consistently delivers ideas that are dramatically better and transformational.

Even when companies have these kinds of ideas, company culture can be toxic to them. Developing ideas like this into marketplace successes often requires new organizational capabilities. Sometimes partnering with external resources can help to maintain the vitality of the original ideas.

12X More Ideas: Reduce Fear+Left Right Brain Creativity

Nothing stifles creativity like fear of sounding weird or like a wacko. Learn how to reduce the year and tremendously increase creativity when you do so.  When you do this you get ideas capable of increasing revenues for several years.

To get the really big ideas requires the courage and space to start at outrageous and not be judged negatively for it.

The opposite of fear in a creative environment is having fun. Eliminate fear and nurture fun and creativity can be off the charts.

It is a myth that you were born creative or not. Many studies have proven that left and right brain oriented folks are equally creative. Having said that, left and right brain people like to create in very different ways. Learn how to create highly successful left and right brain idea generation exercises and put this to work today in your business.

When you tailor creative generation exercises to the makeup of your creative group (left and/or right brain), you optimize creativity.

12X More Ideas: Stimulus Inspires Big Ideas

You will be amazed at how stimulus confirm adequate increase the number and quality of ideas you are able to achieve. Even simple stimulus can double or triple the number of ideas that a group produces.  And these are ideas capable of increasing revenue and profits for years.

This video shares with you the principles of highly successful stimulus for the creative process. It also provide you some downloadable stimulus you can use today.

When done right, provocative stimulus inspires breakthrough thinking. You also learn how to tailor stimulus to the project you are working on and the people who are in your room to create ideas.

All of this is proven, practical advice that you can start using today to create more and bigger ideas than you have ever thought possible with brainstorming.

12X More Ideas With Diverse Expertise in the the Creative Process

When you bring the right diversity of people into a creative session, you virtually assure yourself of producing multiple breakthrough ideas.
These are breakthrough ideas that have the capability of producing long-term revenue growth.

You can use a diverse group from within your company in a creative session… people from different functions and levels of experience .
The most powerful diversity is when you work collaboratively with relevant external expertise. These people are not constrained by your internal culture about what you can and cannot do. Internal and external diversity consistently produces more bigger ideas than you can ever produce with internal diversity alone.

Diversity ensures that you look at a creative need from multiple perspectives and with a depth of expertise necessary to achieve innovation success.
This is advice that you can start using today to make your creative sessions dramatically more productive and successful.